The Broadcasters Are Coming (to SVOD)

New streaming video on-demand (SVOD) content platforms like Apple TV, Google Chromecast and Amazon's Fire TV Stick are taking an ever-larger slice of the television market. More consumers, particularly millennials, are moving away from high-cost pay-TV bills and investing in new devices and applications. Over-the-air TV is well positioned to deliver top-tier cord-cutting content Innovative products in this space are beginning to allow over-the-air (OTA) terrestrial broadcast TV to increase its usability within the SVOD context, however, and further propel the cord-cutting trend. Given its high-quality, HDTV programming -- much of it live and/or local (which SVOD content is decidedly not) -- its variety of offerings and its price (free is hard to beat), OTA TV is well positioned to deliver top-tier cord-cutting content. Recent developments are integrating OTA

By |September 26, 2016|Blog|