Innovation Stories

Local broadcasters constantly seek new ways to provide attractive services to their consumers and create better experiences for their audiences. We continually update this list of various broadcast innovations that illustrate local broadcaster commitment to their communities. We also invite you to share your story with us.

Share your broadcast innovation story

NBC Olympics in 4K

NBC’s coverage of the 2016 Olympics in Rio included distribution of designated events in stunning 4K ultra HDTV. Men's and Women's Olympic Swimming. National Aquatics Center Why is it important? This technology provided [...]

July 26, 2016|

Artist Experience Over HD Radio

Numerous FM-band digital radio broadcasters in the U.S. have implemented the HD Radio feature “Artist Experience,” the transmission, delivery and display of album art and other images on HD Radio receivers equipped to support this [...]

July 26, 2016|

New Audio Measurement Solution

iHeartMedia joined forces with Cumulus, Entercom, Cox and Sun Broadcast Group to announce a strategic alliance with Shazam for a groundbreaking audio audience measurement solution. Why is it important? The new measurement solution for broadcast [...]

July 21, 2016|

NewsON Expands with Local News Browser

NewsON, the app that delivers local news, has launched a video browser that brings viewers new ways to watch and search for local news content. Why is it important? NewsON's expansion to the web provides another way to [...]

July 13, 2016|

WRAL Broadcasts ATSC 3.0

On June 29, 2016, WRAL-TV became the first commercially-licensed television station to broadcast its news under next-generation standards, ATSC 3.0. WRAL launched the new station with a 4K/UHD documentary followed by the WRAL live news. Why [...]

June 29, 2016|