Innovation Stories

Local broadcasters constantly seek new ways to provide attractive services to their consumers and create better experiences for their audiences. We continually update this list of various broadcast innovations that illustrate local broadcaster commitment to their communities. We also invite you to share your story with us.

Share your broadcast innovation story

Total Cast

Founded in 2013, TotalCast is a TV Everywhere solution delivering live local channels to cell phones and tablets. TotalCast’s patented geofencing technology ensures local affiliate streams stay within each local TV market, respecting content distribution agreements [...]

May 6, 2016|

Iowa Public TV Advances Early Learning

Iowa Public Television (IPTV) has deployed an extensive community-based early learning effort known as Ready for School. Ready for School seeks to use educational media to increase the early literacy and math skills of economically [...]

May 6, 2016|

Sinclair Broadcasting Relaunches Circa

Sinclair Broadcasting bought Circa, a mobile-first news site in March 2015, and relaunched the site in June of 2016. Circa provides credible news to Millennials in a way that they like to consume content. Some unique [...]

December 7, 2015|

Popecast HD Multi-cast Channel

KYW CBS Philly created and broadcasted an HD multi-cast “all-news” information channel, called “PopeCast”, focusing on the visit of Pope Francis to the city of Philadelphia on Sept. 25, 2015. Why is it important? “PopeCast” [...]

September 25, 2015|

New Business Model for Digital Broadcast Media

wcpo.com In January 2014, E.W. Scripps-operated WCPO.com became the first TV-based local media digital business wrapped in a membership and paid content strategy. Why is it important? Television should not allow newspapers to own the [...]

August 27, 2015|

Scripps’ Newsy Reaches Gen Y via OTT

Scripps-owned Newsy (purchased in December 2013) has sharpened its focus on OTT digital video platforms. More millennials are turning to OTT services for their news and entertainment, and Scripps intends to lead the development of [...]

August 11, 2015|