Serving Communities with the PILOT Innovation Challenge

What’s next? It’s a simple question with infinite, complex answers. I don’t know of any industry that doesn’t wrestle with how to answer it. The broadcast industry is no different and it's why we are continuously exploring new ways to serve audiences. The PILOT Innovation Challenge is designed to inspire and further enhance this ideation process. We’re calling on all creative thinkers to submit their answer to this year’s challenge question, “What is an unconventional way broadcasters and other local media could serve communities?” To introduce the question, I’m sharing the through process that went into the wording. “unconventional way” The word unconventional is the key word in this question. We tossed around other words such as crazy, absurd, creative, radical, unique and wild. [...]