ATSC: Beyond Standards and a Look at the Future

As a standards development organization, the Advanced Television Systems Committee (ATSC) has been focused on completing the ATSC 3.0 suite of standards for the past several years. While amendments, corrigenda and other document extensions and maintenance are evergreen, ongoing activities in the standards realm, the ATSC mission also encompasses “looking around the corner” for the Next Big Thing in the evolution of broadcast media. To this end, ATSC has formed Planning Teams and other groups that are examining advanced broadcast technologies, automotive applications, global recognition of ATSC 3.0, developing a near-term service roadmap for ATSC 3.0 services and features, convergence with international data transmission systems such as the Internet and 4G/5G and other topics. This presentation will feature members of the ATSC leadership team laying out the details of this challenging workplan and current progress, how industry representatives can participate and the steps being taken toward developing a robust vision for the future of broadcasting.

Madeleine Noland | ATSC | Washington, DC, USA
Jerry Whitaker | ATSC | Washington, DC, USA
Lynn Claudy | NAB | Washington, DC, USA