The OnRamp to Video Production in the Cloud – How Openness, AI and Security Will Facilitate Better Storytelling Workflows

We have seen cloud computing enable live streaming and VOD. What we have not seen is end-to-end production and post-production workflows in the cloud. That is until now. This presentation will explain why ?now? is the time to migrate production and post-production workflows into the cloud, the advantages this brings, and what users need to know about open systems/APIs, security and AI to avoid pitfalls as they onboard their workflows and their businesses into the cloud.

To illustrate the points, the presentation will deconstruct a real-world, relevant cloud production scenario – the ATP Monte Carlo Masters tennis tournament, featuring the top-ranked tennis players in the world. Each year, hundreds of thousands of sporting events are broadcasted worldwide on traditional broadcast television while simultaneously being streamed over the Internet. Edited highlights videos and recaps are a key part of this coverage, and with the rise in second screen viewership and alternative ways to consume content, such videos are more important than ever to the economics of sports TV. Traditionally, the producers and editors who produced these videos travelled to the sports venue, or at least went to the place where the video signals were being ingested and recorded.

By moving the Monte Carlo Masters production to the cloud, the broadcaster created a dynamic, scalable collaborative ?post-production facility in the cloud? that allowed producers, editors and supervisors to work from anywhere in the world. The case study portion of the presentation will touch upon:
– How moving to the cloud amplified the broadcast opportunities beyond the live event
– Point out where there were real opportunities to enrich content through AI
– Best practices for using open systems to facilitate a secure, the multi-vendor workflow
– The cost-benefit analysis resulting in cost savings and improved production efficiencies

Andy Liebman | EditShare | Boston, Massachusetts, United States
Stephen Tallamy | EditShare | Boston, Massachusetts, United States