Enhancing Fantasy League Engagement Through Efficient Hyper-Personalized Highlights 

Hyper-personalization offers the fan the opportunity to view content tailored very specifically for them. That requires fine-grained information about the user and about the content, plus an architecture that brings those together and a suitable base platform that can enable such capabilities. In this paper, the key enablers of making hyper-personalization possible are outlined, including the architectural impact of direct-to-consumer streaming, AI highlights creation and personalization technology. Its use is illustrated by means of an example, using a fantasy team to create a specifically customized on-demand highlights package involving players in the fan’s teams in a scalable, cost-effective manner.

Tony Jones | MediaKind | Southampton, Hampshire, United Kingdom