Beyond the Cloud: Native Broadcasting with ATSC 3.0 

The broadcast industry is undergoing a major shift as broadcasters increasingly integrate cloud-based solutions to enhance the efficiency, reliability, and scalability of their operations. The advent of ATSC 3.0—a next-generation broadcast standard—enables the entire broadcast operations chain to become ‘cloud-native,’ opening unprecedented opportunities for flexible and resilient deployment strategies. This paper proposes a unified approach to cloud-to-terrestrial broadcasting, examining how ATSC 3.0’s capabilities can support such a fully integrated broadcast infrastructure. By analyzing current and potential implementations, we highlight the transformative potential of cloud-based broadcasting for optimizing playout, signal distribution, and emission. The goal is to provide a blueprint for broadcasters navigating the shift to a future-ready, cloud-centric operational paradigm.

Jay Willis | One Media Technologies | Hunt Valley, Md., United States