Numerous FM-band digital radio broadcasters in the U.S. have implemented the HD Radio feature “Artist Experience,” the transmission, delivery and display of album art and other images on HD Radio receivers equipped to support this feature. These images are synchronized with the program audio and are related to the specific audio segment being heard.
Why is it important?
This technology makes terrestrial radio more competitive with other audio services (such as “pure play” streaming audio) that also have the ability to deliver images that pertain to the audio segment being heard.
Radio stations using Artist Experience will stand out on the radio dial and give broadcasters a way to better engage listeners.