PILOT

Raleigh, North Carolina-based WRAL is using new tech to craft coverage that is visually appealing and offers viewers a deeper understanding of the content. The WRAL-TV team knew they wanted to do something special for [...]

Drones allow TV stations to cover news in unique ways — and WSB-TV in Atlanta is setting the bar.  During his nearly 40 years of working in TV, Brian Smith, director of News Technology at [...]

This recent paper on storytelling played an instrumental role in helping WJAR figure out how to reach audiences of all ages. Scott Isaacs, news director at WJAR-TV in Providence, Rhode Island, is always looking to [...]

This Texas broadcaster has gone to great lengths to bring the audience into the storytelling process.  “What would it look like if we started to shift our focus from being traditional broadcasters to being really [...]

This GPS-enabled technology is being used with ABC7’s news helicopter to heighten previously flat subject matters for viewers. The first time Rob Elmore, vice president of news at Los Angeles-based KABC-TV, truly understood how important [...]

In an effort to help reporters get better content to viewers, Gray TV developed an expansive system dedicated to improving storytelling across the board. Around 2013, leadership at Gray Television started to feel the need [...]

Scripps television stations are leveraging their national streaming and cable TV counterpart to enhance their storytelling — with impressive results. In spring 2019, ABC affiliate KNXV-TV Phoenix aired an impactful segment about maternity ward closures [...]

Westwood One’s First Light morning program host spoke to Koch while she was 248 miles above Earth. For Michael Toscano, host of First Light and news anchor at Westwood One News in Washington, D.C., the [...]