PILOT

wcpo.com In January 2014, E.W. Scripps-operated WCPO.com became the first TV-based local media digital business wrapped in a membership and paid content strategy. Why is it important? Television should not allow newspapers to own the [...]

Scripps-owned Newsy (purchased in December 2013) has sharpened its focus on OTT digital video platforms. More millennials are turning to OTT services for their news and entertainment, and Scripps intends to lead the development of [...]

Local TV stations like WLS-TV in Chicago, Ill., and WTVD in Raleigh, N.C., have recently begun experimenting with augmented reality for weather forecasts. Augmented reality allows broadcasters to present the weather forecast in a [...]

In July 2015, Scripps acquired Midroll Media, a leading podcasting company, to accelerate leadership in the spoken word and audio streaming space. Midroll Media is a major player in the podcast space and operates a [...]

A coalition of 15 broadcasters, print, and online publishers are working on a testing program through the FAA’s test site at Virginia Tech for the use of unmanned aerial vehicles (UAVs) – or “drones” [...]

On March 31, 2015, Nexstar Broadcasting Group combined existing digital assets into a new operation, LAKANA, that offers publishers a variety of multiplatform digital technologies to capitalize on the growing demand for digital publishing services. [...]

The LiveU smartphone app allows broadcasters to capture and transmit high-quality live video over IP. When the NBC 4 news team in Los Angeles California covered the Springs wildfire, they were separated from their SNG truck [...]

Scripps acquired WeatherSphere in October 2014  to build out the commitment it made to mobile consumer applications and weather when it started its own award-winning app, StormShield. Photo: Fir0002/Flagstaffotos GFDL License Why is it important? Broadcasters [...]

Greater Media’s WBT(AM) was the first class A station in the U.S. (and likely the world) to transmit in all-digital HD mode. They are also the only station to date to accomplish digital AM transmission [...]

NextRadio is a smartphone app that uses the phone’s built-in FM Chip for audio and the phone’s data channel to deliver a rich, interactive artist, station and advertising experience. [...]