PILOT Initiative Tackles $2 Billion Problem for Broadcasters
PILOT released the final report from its First-Party Data Direct-to-Consumer Accelerator. The report details a six-month long study on direct-to-consumer data strategies for broadcasters.
PILOT Opens Window for 2023 Innovation Challenge Applications
PILOT is now accepting submissions for the PILOT Innovation Challenge through 5 p.m. ET on February 3. The program will provide mentorship and promotion to winning proposals, along with an opportunity to exhibit at NAB Show in Las Vegas, April 15-19, 2023.
Looking Forward to 2023
We wanted to know what technologists in our industry are excited about and expect or hope to see in 2023, so we asked the NAB Technology staff and a few other luminaries in the industry if they had anything to share. They did. This compilation of predictions is our way to wrap up 2022 by looking forward to 2023.
Nominations Open for 2023 NAB Technology Awards
Nominations are now being accepted for the 2023 National Association of Broadcasters (NAB) Technology Awards. The awards honor contributions in digital leadership, broadcast engineering and technology innovation, and will be presented during the 2023 NAB Show, held April 15 - 19 in Las Vegas.
New Study Details Impact of Third-Party Data Phase-Out on Local Broadcasting
The broadcast television and radio industry would lose $2.1 billion in digital advertising revenue annually, representing 6.3% of the industry’s total advertising revenue, if third-party cookies were eliminated today with no privacy-preserving alternatives, according to a new study released by Borrell Associates. Jim Brown, President at Borrell Associates, presented the study, commissioned the National Association of Broadcasters' (NAB) innovation wing PILOT, at NAB Show New York.
NAB Show Announces Call for Proposals for 2023 BEIT Conference
Proposals for technical papers and panel sessions are now being accepted for the NAB Show Broadcast Engineering and IT (BEIT) Conference, taking place April 15-19, 2023 at the Las Vegas Convention Center. Selected papers will be presented during the program and included in the official "Proceedings of the 2023 Broadcast Engineering and IT Conference."
PILOT Announces Launch of Broadcaster Direct-to-Consumer Audience Engagement Accelerator
PILOT has announced it is conducting a program with support of the Google News Initiative to improve direct-to-consumer audience engagement to better serve local audiences. The six-month program is designed to support broadcaster education as well as the implementation of first-party data and direct- to-consumer business models.
PILOT Develops Transmitter Identification Resource for NextGen TV Stations
PILOT announced the development of a NextGen TV Transmitter ID (TxID) table for voluntary use by broadcasters using the ATSC 3.0 transmission standard. The table and TxID codes can be used to identify individual transmissions for testing, measurement, interference identification and other differentiation purposes.
Daily Guides for Broadcast Engineers and Media Technologists at NAB Show
We’re thrilled to be back in Las Vegas to kick off the NAB Show, and we’re all excited to connect with the people that make up the NAB Show community. It's been a couple of years since we last gathered in Las Vegas, and it's an entirely reimagined experience. If you're a broadcast engineer or media technologist looking for a little help finding the "must do" events, use our daily guides. For each day of the Show, we've compiled a list of the things that we'll be sure not to miss.
Wednesday Technology Planner for NAB Show
NAB Show 2022 comes to close, and we look forward to seeing you again at NAB Show New York October 19-20, 2022