About Rich Johnson

Rich Johnson is the Coordinator of Digital Platforms for PILOT. He develops the PILOT website, runs our social media accounts, shoots and edits InnoMinutes and manages Broadcast Blog.

Watermark Testing for Next-Gen TV

A consortium of broadcasters are collaborating with software company Verance to conduct an on-air test of an audio watermarking solution that will help broadcasters tailor their content towards viewers and better measure activity. Why is it important? The project aims to provide "...a better consumer experience for broadcast viewers, with personalization and greater access to [...]

By |April 4, 2017|Innovation Stories|Comments Off on Watermark Testing for Next-Gen TV

NextRadio Introduces Streaming Functionality

NextRadio has introduced streaming functionality to its app that combines internet functionality with over-the-air radio. Why is it important? By providing a streaming service alongside OTA radio, NextRadio is giving Apple users access to local radio they may otherwise have been unable to get. The streaming service allows NextRadio's users to access out of market [...]

By |August 1, 2017|Innovation Stories|Comments Off on NextRadio Introduces Streaming Functionality

NBC 10 Generation Addiction

NBC 10 Philadelphia (WCAU) produce a powerful digital first multimedia story called Generation Addicted that explored the Philadelphia opioid crisis. The report told the stories of addicts, families, and law enforcement by blending video, text, illustrated stories and a half hour on-air special. NBC 10 won the 2017 Murrow Award for Excellence in Innovation for their [...]

By |April 25, 2017|Innovation Stories|Comments Off on NBC 10 Generation Addiction

Matheny Explains The Possibilities of Next Gen TV

On June 29, NAB CTO Sam Matheny sat down for a conversation with Colin Dixon, founder and chief analyst of nScreenMedia at the TV of Tomorrow (TVOT) conference in San Francisco, Calif., to discuss the next-generation television standard, ATSC 3.0. You can listen to the audio of their entire discussion above and read more about [...]

By |July 18, 2017|Blog, Television|Comments Off on Matheny Explains The Possibilities of Next Gen TV

Innovation Challenge FAQ

The PILOT Innovation Challenge is looking for ideas for unconventional ways broadcasters and other local media can serve their communities. On this page, we've compiled a list of frequently asked questions to help you with your submission. We'll update this list as new questions come in, but if you have a question that isn't listed [...]

By |July 11, 2017|Innovation Challenge 2017, Blog|Comments Off on Innovation Challenge FAQ

Changing Channels: It’s Harder Than You Think

Up to now, the hardest part about changing channels has been digging the remote out from the back of the couch cushions. However, with the conclusion of the recent broadcast spectrum incentive auction, nearly 1,000 TV stations must move to new channels or frequencies – an incredibly complicated, dangerous and expensive task. The above video [...]

By |June 26, 2017|Videos, Blog|Comments Off on Changing Channels: It’s Harder Than You Think

OTT: Local Media Case Studies

Wednesday, September 20, 2-3 p.m. E.D.T. Advancements in over-the-top (OTT) content/distribution continue to present lucrative opportunities for local media companies. REGISTER NOW In this webcast, we’ll present multiple case studies and uncover what OTT adopters are currently doing; discuss what strategies are working the best; and reveal where tangible monetization and exponential OTT business [...]

By |August 23, 2017|Television, Webcasts|Comments Off on OTT: Local Media Case Studies

Applications for ATSC 3.0: The Next Generation Television Standard

Completion of the new ATSC 3.0 broadcast TV standard is rapidly approaching and this webcast details everything broadcasters need to know about this exciting new technology. WATCH NOW ATSC 3.0 brings together Internet and over-the-air signals with a common IP backbone, allowing for improved emergency alerting, enhanced closed captioning, transmission of video-on-demand content, delivery [...]

By |June 27, 2017|Television, Webcasts|Comments Off on Applications for ATSC 3.0: The Next Generation Television Standard

Sam Matheny Testifies on the Future of Emergency Alerting

On May 17, NAB CTO Sam Matheny testified before the House Subcommittee on Communications and Technology on the Future of Emergency Alerting. He described how the Next Gen TV standard ATSC 3.0 can enable advanced emergency alerting capabilities when disaster strikes. NAB CTO Sam Matheny testifying before the House Subcommittee on Communications and Technology. In his [...]

By |May 25, 2017|Blog|Comments Off on Sam Matheny Testifies on the Future of Emergency Alerting