The Coming Transformation of TV Newsrooms to Include ATSC 3.0 Emergency Alert and Information Distribution
Abstract: Traditional EAS provided our audience with a simple headline - 90 characters or less. ATSC 3.0 AEA&I provides our audience with the complete story, footnotes, and third-party editorials. Local newsrooms of today are already creating the stories - feeding a vast array of digital properties. They are in the business of disseminating information. ATSC 3.0 allows them to do - what they do best - within the context of emergency alerting OTA. They have never been given the opportunity before to create interactive, compelling, and personalized emergency information delivery to the OTA audience.