The Podcast Promise: Topic Extraction for Monetization and Brand Targeting
Abstract: Podcasts are exploding not only in volume, but also in the variety of the content. With so much content geared to diverse audiences, podcast producers are starting to realize the staggering potential for monetization. Likewise, advertisers are looking to this untapped medium for reaching and engaging new audiences. In this paper, we’ll describe how new AI-based technologies are greatly improving the way for brands to connect to their core audiences and immediately experience an uplift in engagement and revenues. We will explore how AI platforms are enabling content owners to monetize any type of content, even programs that appeal to super-niche audiences.