2025 BEITC Proceedings

JOHN
  • Measurement of Radio Frequency Emissions from Electric Vehicles and Electric Vehicle Charging Systems in the AM Broadcast Band - $15

    Date: March 21, 2025
    Topics: ,

    This paper describes RF emission measurements conducted near two wireless electric vehicle charging facilities in Detroit, Michigan.  The purpose of the measurements was to assess whether harmonic emissions from the charging facilities are likely to coincide with or fall near frequencies within the AM band.  Audio recordings of AM broadcast reception were taken both while the charging facilities were operating and idle, with findings from these recordings to be detailed in a subsequent report. 

    Robert D. Weller, David H. Layer | National Association of Broadcasters | Washington, D.C., United States



  • Media and Entertainment Sustainability on the Cloud - $15

    Date: April 14, 2023
    Topics: ,

    Media and Entertainment (M&E) companies are committing to become more sustainable for their employees, customers, and communities. At the same time, M&E companies are seeking to enhance and re-invent their business using cloud computing (the on-demand delivery of compute power, database, storage, applications, and other IT resources via the Internet with pay-as-you-go pricing). Fortunately, the goals of improving sustainability and cloud adoption can be synergistic, as enhanced business efficiency via cloud can also drive sustainability. Cloud providers, through scale and focus on innovation, can achieve higher resource utilization and greater energy efficiency than is possible for typical on-premises or collocated data centers. This paper will examine why M&E companies are seeking sustainability, basic sustainability terminology, M&E sustainability organizations, published sustainability goals of M&E companies, and how M&E companies have actually enhanced their sustainability on the cloud.

    Thomas Edwards | Amazon Web Services | Seattle, Washington, United States
    Jason O’Malley | Amazon Web Services | Seattle, Washington, United States



  • Media campaign workflow using AI agents  - $15

    Date: March 21, 2025
    Topics: ,

    The increasing adoption of shoppable video content in Broadcast, OTT, and VOD has transformed how consumers engage with digital media. Traditional advertising models struggle to create seamless, interactive, and real-time brand engagement, leading to a need for AI-driven solutions. Emerging technologies now enable real-time product detection, metadata embedding, and interactive instream commerce integration, making video content viewable and instantly shoppable. The paper introduces an AI-based platform that instantly detects brands and products in video streams before implementing metadata structures for interactive shopping platforms. By leveraging deep learning-based object detection models and metadata signaling protocols, the framework ensures synchronized, real-time engagement between consumers and brands, unlocking new monetization opportunities for advertisers.

    Multiple AI detection engines under this framework based on YOLO, Mask R-CNN, ResNet, and MobileNet SSD precisely identify products and brand placements inside real-time and pre-recorded content. The detections from the system link up with SCTE-35 (live streams), SEI (compressed video streams), and VMAP (VOD-based ad scheduling), which enable precise frame-level interactivity for product engagement. Based on AI technology, the system allows moment-by-moment brand interactions and stream-based e-commerce capabilities, and advertisers can use it for content monetization. The framework enhances content creator and advertiser success while delivering improved consumer engagement since it automates product detection combined with advertisement synchronization features. This framework redefines media commerce by combining AI-based detection, metadata injection, and HTML-based interactivity, allowing for scalable, real-time, and seamless brand engagement in video content.

    Matt Ferris | Decentrix Inc. | Denver, Colo., United States



  • Mobile ATSC 3.0 Measurements and Coverage Studies - $15

    Date: October 9, 2021
    Topics: ,

    This paper will describe ways to perform mobile ATSC 3.0 measurements in order to quickly assess the coverage performance, thus ensuring that the transmission is operating nominally.

    François O. Gauthier | Octave Communications | Granby, Québec, Canada
    Eric Juteau | Octave Communications | Granby, Québec, Canada



  • MV-HEVC: How to optimize compression of immersive 3D content - $15

    Date: April 3, 2024
    Topics: ,

    Multiview High Efficiency Video Coding (MV-HEVC) is an HEVC extension focused on efficiently coding spatially related images, such as left eye and right eye views of 3D stereoscopic content. MV-HEVC was released in the second version of HEVC back in October 2014 ​[1]​. MV-HEVC was created alongside another extension named SHVC, which is already employed in ATSC 3.0 use cases since 2018 ​[2]​. The two extensions share many fundamentals, codified in an annex for common specifications for multi-layer extensions. Their base principle is scalability: A traditional HEVC decoder can rely on the base layer only, hence providing backward compatibility, but a more elaborate decoder can use the second layer as well to improve the rendition.

    The MV-HEVC format gained widespread attention with Apple announcing support for 3D movies on the Apple Vision Pro at WWDC23 ​[3]​​ [4]​. Apple provided public guidelines on stereo video encoding ​[5]​, packaging ​[6]​, and streaming ​[7]​ as well as on providing parallax information to improve caption placement​ [8]​.

    This presentation will describe the MV-HEVC standard and how it works in theory. An implementation of MV-HEVC [9] will also be studied to assess performance in practice in industrial settings. Deployment aspects such as packaging and captioning will be discussed. Finally, 3D-specific optimization strategies will be analyzed, including software architecture and rate control.

    Thomas Guionnet| ATEME | Rennes, France
    Khaled Jerbi | ATEME | Rennes, France
    Thomas Burnichon| ATEME | Rennes, France
    Mickaël Raulet | ATEME | Rennes, France



  • NDI in the Master Control Room - $15

    Date: April 26, 2020
    Topics: ,

    It?s no secret that NDI is the new face of revolution in information transmitting. Capable of higher quality of information transfer, broadcast quality videos can be delivered and received in a frame-accurate format. This high quality transmission makes it a suitable choice for switching in a live production environment within the Master Control room. NDI streams are able to transmit a full frame full resolution version of videos and a lower resolution proxy version that can reduce the load on networks when streaming to multi-viewers, vision mixers, or preview screens. Its ability to multicast and switch to full resolution version of video transmissions make it the ideal choice to use in a Master Control room.

    Nurul Natasha Bte Rahyiu | Etere Pte Ltd | Singapore
    Fabio Gattari | Etere Pte Ltd | Singapore