The OnRamp to Video Production in the Cloud - How Openness, AI and Security Will Facilitate Better Storytelling Workflows - $15
Date: April 26, 2020Topics: 2020 BEITC Proceedings, Designing Cloud-based FacilitiesWe have seen cloud computing enable live streaming and VOD. What we have not seen is end-to-end production and post-production workflows in the cloud. That is until now. This presentation will explain why ?now? is the time to migrate production and post-production workflows into the cloud, the advantages this brings, and what users need to know about open systems/APIs, security and AI to avoid pitfalls as they onboard their workflows and their businesses into the cloud.
To illustrate the points, the presentation will deconstruct a real-world, relevant cloud production scenario – the ATP Monte Carlo Masters tennis tournament, featuring the top-ranked tennis players in the world. Each year, hundreds of thousands of sporting events are broadcasted worldwide on traditional broadcast television while simultaneously being streamed over the Internet. Edited highlights videos and recaps are a key part of this coverage, and with the rise in second screen viewership and alternative ways to consume content, such videos are more important than ever to the economics of sports TV. Traditionally, the producers and editors who produced these videos travelled to the sports venue, or at least went to the place where the video signals were being ingested and recorded.
By moving the Monte Carlo Masters production to the cloud, the broadcaster created a dynamic, scalable collaborative ?post-production facility in the cloud? that allowed producers, editors and supervisors to work from anywhere in the world. The case study portion of the presentation will touch upon:
– How moving to the cloud amplified the broadcast opportunities beyond the live event
– Point out where there were real opportunities to enrich content through AI
– Best practices for using open systems to facilitate a secure, the multi-vendor workflow
– The cost-benefit analysis resulting in cost savings and improved production efficienciesAndy Liebman | EditShare | Boston, Massachusetts, United States
Stephen Tallamy | EditShare | Boston, Massachusetts, United States
The Podcast Promise: Topic Extraction for Monetization and Brand Targeting - $15
Date: April 26, 2020Topics: 2020 BEITC Proceedings, Artificial Intelligence Applications for Media ProductionAudio content is having a renaissance. Of course, commercial broadcast, internet, and satellite radio are still important media, but podcasts ? those episodic bites of content that cover every topic under the sun ? are exploding. By some estimates, at least a million podcasts are being produced every year, and they?re reaching eager listeners on every type of smart phone, tablet, and computer as well as smart cars and ?connected home? platforms. But it?s not only the volume of podcasts that?s exploding, it?s also the variety of the content.
With so much content geared to many varieties of audiences, podcast producers are starting to realize the staggering potential for monetization. And likewise, direct-to-consumer advertisers are seeing dollar signs through a nearly untapped medium that is reaching virtually every demographic. The problem with a typical podcast, however, is that it?s a (sometimes hours-long) block of unstructured information. Until now, extracting content from a podcast that can be exploited with targeted advertising has been difficult if not impossible, since it has required human listeners to go through the program and tag specific topics. Also, by their nature, news, sports, and general interest podcasts are not ?long-tail? content and typically have a short shelf life, which has made topic extraction even less worth the effort. But new AI technologies are changing that equation.? ? Linear radio programmers can also use this technology to find interesting topics to curate and repurpose into new podcasts that will create even more inventory to cater to their audiences.
In this presentation, we?ll describe how new AI technologies are smoothing the way for brands to connect to their core audiences and immediately experience an uplift in engagement and revenues. Likewise, AI engines are? enabling content owners to monetize valuable content, even programs that appeal to super-niche audiences. By creating a powerful, multivariate search index to specific topics mentioned in the podcast, the AI tools enable brands to zero in on exact points in the program in which their products are likely to get the biggest reception. Take for instance, a podcast on homeopathic medicine and a brand that offers a homeopathic remedy for a specific condition. When the podcast reaches a specific point where that condition is mentioned, the AI platform tags that point for the ad buy. In other words, AI can connect the brand with consumers in exactly the right time and place in the podcast.
This session will be rebroadcast on the?BEIT Express?channel?on May 15, 2020?at 12:30 a.m.?and 8:30 a.m.?EDT (UTC -4).
Ryan Steelberg | Veritone, Inc. | Costa Mesa, California, United States
The Power of Generative AI for Personalizing Video Content - $15
Date: April 3, 2024Topics: 2024 BEITC Proceedings, Generative AI Uses and Video TranscodingIn today’s rapidly evolving landscape of content creation, a brave new world is emerging; video service providers can utilize AI-assisted pipelines to streamline the content creation process. As technology advances, large language model (LLM)-powered tools are ushering in a new era for content personalization and targeting. This paper presents an architecture blueprint to boost the effectiveness of targeted ads by developing tailored messages for specific consumer segments focusing on their core values and beliefs. Central to this are three pillars: automated audience segmentation and identifying deep seated core values, GenAI-aided message crafting aligned with segment values and beliefs, and a closed-loop system for continuous improvement through automated A/B testing. This paper calls for a holistic approach to video personalization that considers the enforcement of ethical — particularly privacy-related — standards and appropriate advertisers’ guardrails, as well as the prevention of biases. By leveraging data-driven insights and continuous feedback, we aim to refine marketing strategies, ensuring messages effectively resonate with targeted groups.
Ofer Weintraub | Viaccess-Orca | Raanana, Israel
Alice Wittenberg | Viaccess-Orca | Raanana, Israel
Alain Nochimowski | Viaccess-Orca | Raanana, Israel
The Rise of Private 5G: A Challenger to Wi-Fi and Public 5G - $15
Date: April 3, 2024Topics: 2024 BEITC Proceedings, Emerging Technologies in Media DeliveryWi-Fi and public 5G are what most of us use for video streaming and wireless connectivity. But often, standard Wi-Fi isn’t available. Wi-Fi and public 5G get too congested to work as needed — especially in outdoor areas and large, open-air environments. Wi-Fi was never engineered for those spaces. At a time of increasing demand for high-speed, reliable internet for video streaming and wireless connectivity, private 5G networks are poised to challenge the dominance of both traditional Wi-Fi and public 5G networks. Private 5G fills a void where those traditional networks fall short. This paper explains private 5G networks, how they operate within organization-specific infrastructure, and why more and more organizations are adopting them. The author also offers application examples, considerations for implementation, and an outlook on the future.
Jim Jachetta | VidOvation | Anaheim, Calif., United States
The Time to Consider All Digital Radio Has Arrived - $15
Date: April 23, 2022Topics: 2022 BEITC Proceedings, AM and FM HD RadioA brief history of the development of all-digital AM, the advantages that all-digital AM provides, and a discussion of how the industry might successfully transition from analog to all-digital.
E. Glynn Walden | CBS Radio (retired) | Marlton, New Jersey, United States
The UHD HDR Host Broadcast Vision Engineering Workflow of the Olympic Games Revealed - $15
Date: March 21, 2025Topics: 2025 BEITC Proceedings, Innovations in Live Production and Broadcast WorkflowsThis paper offers a unique and insightful behind-the-scenes look at the design, implementation, and future of the Ultra-High-Definition and High-Dynamic-Range Vision Engineering Workflow by Olympic Broadcasting Services (OBS) for the Host Broadcast of the Olympic Games. It provides unprecedented details, including diagrams, schematics, and data that have never been publicly shared, showcasing OBS’s commitment to serving both broadcasters and athletes as a neutral and unbiased organization.
Geert Heirbaut | Olympic Broadcasting Services | Madrid, Spain
