Will the History of RDS Repeat Itself for Digital Radio?
Back in 1995, the hot radio technology was the Radio Data System (RDS), a digital subcarrier that can be carried by analog FM signals to provide a low-rate (but super-useful and robust) data broadcasting capability. Eager for its members to sell new radios that support RDS, the Electronic Industries Association (EIA, precursor to the Consumer Technology Association, CTA) launched a program to provide 500 radio stations across the U.S. with RDS encoders to seed the market and break the “chicken or the egg” dilemma that plagues so many new technologies. In return, EIA asked for $5,000 in advertising time per station to explain the capabilities of the new technology.