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Next Generation TV Provides Expanded Emergency Alerting Possibilities

By |April 15, 2020|Blog|

The role of TV broadcasters as first informers has never been as compelling as it is during these unprecedented times, highlighting how broadcasters are best positioned to assist local communities during times of crisis. This unprecedented health crisis affects broadcasters in every one of their many roles in their communities.

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Addressing Latency with Next Gen TV

By |March 24, 2020|Blog|

We are in a world where people want their content anytime, anywhere, and on any device. Implementing such a strategy requires that we address the latency issue that plagues over the top (OTT) streaming services [...]

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Behind the Scenes at the First UHD Super Bowl

By |March 10, 2020|Blog|

On March 5, 2020, NAB presented a technology webcast that provided an inside look at the broadcast of Super Bowl LIV by FOX Sports—the first to be presented in Ultra High Definition (UHD). The webcast [...]

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Rethinking Local TV Advertising with ATSC 3.0

By |March 2, 2020|Blog|

The advertising community is following developments in local TV and ATSC 3.0 with growing interest as this new platform promises the market reach of broadcast combined with the targetability and accountability of online services. News of industry commitments to roll-out ATSC 3.0 (as “Next Gen TV”) services this year to well over 40 markets, coupled [...]

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