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NBC is offering advanced audio and video formats, including HDR, in select markets.  In Washington, D.C., HDR (in the form of Dolby Vision) and advanced immersive audio (in the form of Dolby Atmos) were added to the NBC O&O station WRC on the ATSC 3.0 lighthouse hosted by WHUT just days before the Olympics Opening Ceremonies.

In the Broadcast Olympics, Brazil takes the Gold Medal with ATSC 3.0’s Physical Layer The “About” section of the ATSC home page describes ATSC as “an international (emphasis added), non-profit organization developing voluntary standards for [...]

As previously covered, the Broadcast Positioning System (BPS) uses ATSC 3.0 to deliver a complementary position, navigation and timing (PNT) solution to augment GPS. Following lab testing in 2023, BPS was deployed on a live broadcast station in the Washington, D.C., market. Having BPS on the air allows for comprehensive validation and testing, and the NAB Technology team is proud to report on some of the initial test results.

While many people are focused on man-made threats to GPS such as acute spoofers and jammers, or even Russian space nukes, the sun can be a formidable adversary to reliable timing too.  And U.S. critical infrastructure such as the power grid, cellular telecommunications, and financial data centers all rely on GPS for their timing and reliable operations.

Xperi Inc. won the NAB Technology Innovation Award at the 2024 NAB Show for their demonstration of “in-vehicle gaming features for DTS AutoStageTM” being exhibited at the Xperi booth (W3532) in the West Hall of the Las Vegas Convention Center. The award was presented at the NAB PILOT Futures Park press conference on Monday April 15.

The NAB Best Paper Award at the 2024 NAB Show was presented to a collection of 15 authors from Strathclyde University, Neutral Wireless Ltd, and several divisions of the BBC for their paper “Using a Private 5G Network to Support the International Broadcast of the Coronation of HM King Charles III.”

The NAB Best Student Paper Award at the 2024 NAB Show was presented to Vibhoothi, a research assistant at Trinity College, Dublin for the paper titled, “Unraveling the Power of Single-Pass Look-Ahead in Modern Codecs for Optimized Transcoding Deployment.”

The 2024 NAB Show will be a stage for a remarkable performance – a symphony of human creativity, machine power and artificial intelligence (AI). This isn't a battle for dominance; it's a powerful new act in the ever-evolving story of media creation. AI isn't here to replace the irreplaceable human touch – it's here to become a vital partner in the creative trilogy.

Suzanne Kirkland is the Head of Sales and Business Development for AudioShake. AudioShake was one of three winners of the 2024 PILOT Innovation Challenge. Hear from AudioShake at NAB Show on Monday, [...]

The Amateur Radio Operators Reception, affectionately known as the Ham Reception, will be held on Tuesday, April 16 at 6 p.m. in room W102-104 of the Las Vegas Convention Center. The reception is free­ of ­charge and open to all attendees of the 2024 NAB Show.