NBC’s StormRangers
StormRangers is a one of a kind mobile platform with a weather radar on board. The NBC Owned Television Stations Group's Nate Johnson, Director of Weather Operations; and Mark Hunt, Director of Technology [...]
Hubbard Broadcasting Launches Streaming App
Jeremy Sinon, Vice President of Digital Strategy for Hubbard Radio, explains how Hubbard launched its own streaming platform. The platform has increased listener engagement and usability.
That Station
Brian Maloney, Vice President of Radio at Capitol Broadcasting Company, explains how That Station, an app based radio station in Raleigh NC, features local artists, businesses and voices. That Station also has an [...]
Cox Media Group’s Insights Platform Reaps More Informed Radio Advertising Decisions
Cox Analytics for Broadcast helps marketers target consumers and improve ads’ effectiveness. CMG’s Cox Analytics for Broadcast platform provides insights that reap more informed marketing decisions With advertisers increasingly expecting higher ROI, Cox [...]
Entercom, AnalyticOwl Launch Tool to Show Advertisers the Value of Radio
Entercom Audience Analytics uses data to show advertisers what components of campaigns do or don’t work. With Entercom Audience Analytics, advertises can see the correlation between radio spots and consumer action One of [...]
Townsquare Flourishes by Focusing on Small and Mid-size Media Markets
In addition to owning its own local media, the Connecticut company offers others advertising solutions. The Taste of Country Music Festival is one of Townsquare’s 200-plus live events While much is made of [...]
KNBR, San Francisco Giants Make History Streaming Live In-market Games for Free
With KNBR’s help, during the 2018 season the Giants became the first MLB team to launch free game streams. Under a partnership with sports radio KNBR, the San Francisco Giants became the first MLB [...]
Beasley Media Puts Innovation and Disruption in Students’ Hands
Through a partnership with UNLV, the radio station operator tasked students with transforming the industry. Furthering innovation and next-gen leaders in broadcasting, the radio operator Beasley Media Group is tapping University of Nevada [...]
Beasley Media Group Gets into the Esports Business
The radio operator launched its new division by acquiring the only internationally syndicated esports lifestyle radio show. Beasley Media has launched a new division specifically to reach gamers With an eye on relevance [...]
“Follow the Lead” from Cox Media Group Lets Consumers Choose Custom Notifications
The digital feature allows users to opt in to receive updates on news events of particular interest. Cox Media Group’s Follow the Lead lets consumers choose which stories they want to track Responding [...]