Innovation Stories

Raycom’s National Investigative Unit

Raycom Media has introduced a national investigative unit led by award-winning journalist Lee Zurik. The unit will use their large broadcast and digital footprint to produce locally focused stories of national importance. Why is it important? The unit will spotlight national issues but take them "outside the beltway of Washington" and ask how they will [...]

By |March 28, 2017|Innovation Stories|Comments Off on Raycom’s National Investigative Unit

Entercom’s Content Innovation Group

Entercom has launched the Content Innovation Group dedicated to providing a richer experience for their listeners both on-air and via digital channels. The new team will focus on pushing out original content as well as national syndication of compelling local content. Why is it important? Entercom's Content Innovation Group is widening the scope of radio. Liana [...]

By |January 30, 2017|Innovation Stories|Comments Off on Entercom’s Content Innovation Group

Premion OTT Advertising

Premion, a division of TEGNA, is an OTT advertising services platform that offers local and regional advertisers access to premium, long-form episodic content. Why is it important? The media landscape extends into online platforms and broadcasters are a part of that shift. TEGNA, through Premion, is generating new revenue from OTT services by providing local [...]

By |November 2, 2016|Innovation Stories|Comments Off on Premion OTT Advertising

Local News VR Mini-doc

Tegna owned KING 5 produced the first virtual reality mini doc in local news. The story, Under the Bridge, focused on Tina, a homeless woman who makes her home in an unsanctioned homeless encampment in Seattle known as "The Jungle." https://www.facebook.com/KING5News/videos/10154318990251476/ Under the Bridge, a 360 mini-doc created by KING 5's Matt Mrozinski and Toby Rigby, [...]

By |January 20, 2017|Innovation Stories|Comments Off on Local News VR Mini-doc

Watermark Testing for Next-Gen TV

A consortium of broadcasters are collaborating with software company Verance to conduct an on-air test of an audio watermarking solution that will help broadcasters tailor their content towards viewers and better measure activity. Why is it important? The project aims to provide "...a better consumer experience for broadcast viewers, with personalization and greater access to [...]

By |April 4, 2017|Innovation Stories|Comments Off on Watermark Testing for Next-Gen TV

NextRadio Introduces Streaming Functionality

NextRadio has introduced streaming functionality to its app that combines internet functionality with over-the-air radio. Why is it important? By providing a streaming service alongside OTA radio, NextRadio is giving Apple users access to local radio they may otherwise have been unable to get. The streaming service allows NextRadio's users to access out of market [...]

By |August 1, 2017|Innovation Stories|Comments Off on NextRadio Introduces Streaming Functionality

NBC 10 Generation Addiction

NBC 10 Philadelphia (WCAU) produce a powerful digital first multimedia story called Generation Addicted that explored the Philadelphia opioid crisis. The report told the stories of addicts, families, and law enforcement by blending video, text, illustrated stories and a half hour on-air special. NBC 10 won the 2017 Murrow Award for Excellence in Innovation for their [...]

By |April 25, 2017|Innovation Stories|Comments Off on NBC 10 Generation Addiction

Scripps Breaking News on Facebook Live

E.W. Scripps stations have made Facebook Live the principle means for breaking news. Journalists, reporters and even producers have leveraged the new service to provide up to the minute breaking news happening in their communities. Why is it important? Facebook Live reaches new audiences and exposes them to quality local journalism. By empowering and encouraging non-journalist staff to [...]

By |March 22, 2017|Innovation Stories|Comments Off on Scripps Breaking News on Facebook Live

WRAL News Launches on Google Home

On March 29, 2017, WRAL became the first local news station in the country to be available on Google Home. The service provides top headlines read by WRAL anchors and weather reports for central North Carolina. Why is it important? As Internet of Things (IoT) services become more common, voice-activated personal assistants such as Google Home or Amazon Echo have [...]

By |March 29, 2017|Innovation Stories|Comments Off on WRAL News Launches on Google Home

iHeartMedia and NBC News Partner to Launch NBC News Radio

iHeartMedia’s 24/7 News Network partnered with NBC News to launch NBC News Radio. Why is it important? Through this collaboration, 24/7 News Network, the world’s largest radio-only news source, will provide its 1,000 affiliated radio stations and iHeartMedia’s 850 radio stations with access to NBC News broadcast coverage. Additionally, iHeartRadio, iHeartMedia’s all-in-one digital music and [...]

By |July 11, 2016|Innovation Stories|Comments Off on iHeartMedia and NBC News Partner to Launch NBC News Radio