When Radio Met Esports
Beasley Media Group is reaching young audiences with a novel strategy for a radio broadcasting organization — investing in competitive video gaming. In 2017, the team at Beasley Media Group had a goal [...]
How Gray Television is Using Innovative Technology to Enhance Its Storytelling
In an effort to help reporters get better content to viewers, Gray TV developed an expansive system dedicated to improving storytelling across the board. Around 2013, leadership at Gray Television started to feel the need [...]
SkyMap is Elevating One TV Station’s Storytelling by Adding Dimension to its News Coverage
This GPS-enabled technology is being used with ABC7’s news helicopter to heighten previously flat subject matters for viewers. The first time Rob Elmore, vice president of news at Los Angeles-based KABC-TV, truly understood how important [...]
On Radio.com, Listeners can Now Rewind Their Favorite Talk Radio Programs
This innovative new feature allows listeners to consume content on their terms. Imagine a world in which you could tune into your favorite morning talk show hours after it aired, rewinding and fast-forwarding at your [...]
KRTK is a Great Television Station — But It’s Not Just a Television Station
In Houston, ABC13’s Wendy Granato seamlessly integrates broadcast, digital and social platforms. Wendy Granato, president and general manager of KTRK-TV in Houston, Texas, doesn’t like to think of KTRK as a television station [...]
How KSAT Launched a Membership Program That Puts Viewers at the Center
This Texas broadcaster has gone to great lengths to bring the audience into the storytelling process. “What would it look like if we started to shift our focus from being traditional broadcasters to being really [...]
How Local Scripps TV Stations and Newsy are Teaming Up to Transform Journalism
Scripps television stations are leveraging their national streaming and cable TV counterpart to enhance their storytelling — with impressive results. In spring 2019, ABC affiliate KNXV-TV Phoenix aired an impactful segment about maternity ward closures [...]
The Powerful Impact a Study on Reinventing Local TV News Had on One Station
This recent paper on storytelling played an instrumental role in helping WJAR figure out how to reach audiences of all ages. Scott Isaacs, news director at WJAR-TV in Providence, Rhode Island, is always looking to [...]
This TV Station Was the First in the Nation to Use Drones in the Newsroom
Drones allow TV stations to cover news in unique ways — and WSB-TV in Atlanta is setting the bar. During his nearly 40 years of working in TV, Brian Smith, director of News Technology at [...]
How CBSN is Changing the Game By Expanding Its Streaming Service to Local Markets
The CBS network took its national streaming service to the next level by branching out into local news. Adam Wiener, executive vice president and general manager for CBS Local Digital Media, strongly believes [...]