When Radio Met Esports
Beasley Media Group is reaching young audiences with a novel strategy for a radio broadcasting organization — investing in competitive video gaming. In 2017, the team at Beasley Media Group had a goal [...]
By PILOT|May 13, 2020|Innovation Stories Videos, Innovation Stories|
Beasley Media Group is reaching young audiences with a novel strategy for a radio broadcasting organization — investing in competitive video gaming. In 2017, the team at Beasley Media Group had a goal [...]
By PILOT|May 13, 2020|Innovation Stories|
In an effort to help reporters get better content to viewers, Gray TV developed an expansive system dedicated to improving storytelling across the board. Around 2013, leadership at Gray Television started to feel the need [...]
By PILOT|May 13, 2020|Innovation Stories|
This GPS-enabled technology is being used with ABC7’s news helicopter to heighten previously flat subject matters for viewers. The first time Rob Elmore, vice president of news at Los Angeles-based KABC-TV, truly understood how important [...]
By PILOT|May 13, 2020|Innovation Stories|
This innovative new feature allows listeners to consume content on their terms. Imagine a world in which you could tune into your favorite morning talk show hours after it aired, rewinding and fast-forwarding at your [...]
By PILOT|May 13, 2020|Innovation Stories Videos, Innovation Stories|
In Houston, ABC13’s Wendy Granato seamlessly integrates broadcast, digital and social platforms. Wendy Granato, president and general manager of KTRK-TV in Houston, Texas, doesn’t like to think of KTRK as a television station [...]
By PILOT|May 13, 2020|Innovation Stories|
This Texas broadcaster has gone to great lengths to bring the audience into the storytelling process. “What would it look like if we started to shift our focus from being traditional broadcasters to being really [...]
By PILOT|May 13, 2020|Innovation Stories|
Scripps television stations are leveraging their national streaming and cable TV counterpart to enhance their storytelling — with impressive results. In spring 2019, ABC affiliate KNXV-TV Phoenix aired an impactful segment about maternity ward closures [...]
By PILOT|May 13, 2020|Innovation Stories|
This recent paper on storytelling played an instrumental role in helping WJAR figure out how to reach audiences of all ages. Scott Isaacs, news director at WJAR-TV in Providence, Rhode Island, is always looking to [...]
By PILOT|May 13, 2020|Innovation Stories|
Drones allow TV stations to cover news in unique ways — and WSB-TV in Atlanta is setting the bar. During his nearly 40 years of working in TV, Brian Smith, director of News Technology at [...]
By PILOT|May 13, 2020|Innovation Stories Videos, Innovation Stories|
The CBS network took its national streaming service to the next level by branching out into local news. Adam Wiener, executive vice president and general manager for CBS Local Digital Media, strongly believes [...]