Innovation Stories

Raycom’s National Investigative Unit

By |March 28, 2017|Innovation Stories|

Raycom Media has introduced a national investigative unit led by award-winning journalist Lee Zurik. The unit will use their large broadcast and digital footprint to produce locally focused stories of national importance. Why is it [...]

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Entercom’s Content Innovation Group

By |January 30, 2017|Innovation Stories|

Entercom has launched the Content Innovation Group dedicated to providing a richer experience for their listeners both on-air and via digital channels. The new team will focus on pushing out original content as well as national [...]

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Premion OTT Advertising

By |November 2, 2016|Innovation Stories|

Premion, a division of TEGNA, is an OTT advertising services platform that offers local and regional advertisers access to premium, long-form episodic content. Why is it important? The media landscape extends into online platforms and [...]

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Watermark Testing for Next-Gen TV

By |March 13, 2018|Innovation Stories|

A consortium of broadcasters is collaborating with software company Verance to conduct an on-air test of an audio watermarking solution that will help broadcasters tailor their content towards viewers and better measure activity. The solution [...]

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NextRadio Introduces Streaming Functionality

By |August 1, 2017|Innovation Stories|

NextRadio has introduced streaming functionality to its app that combines internet functionality with over-the-air radio. Why is it important? By providing a streaming service alongside OTA radio, NextRadio is giving Apple users access to local [...]

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NBC 10 Generation Addiction

By |April 25, 2017|Innovation Stories|

NBC 10 Philadelphia (WCAU) produce a powerful digital first multimedia story called Generation Addicted that explored the Philadelphia opioid crisis. The report told the stories of addicts, families, and law enforcement by blending video, text, illustrated [...]

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Scripps Breaking News on Facebook Live

By |March 22, 2017|Innovation Stories|

E.W. Scripps stations have made Facebook Live the principle means for breaking news. Journalists, reporters and even producers have leveraged the new service to provide up to the minute breaking news happening in their communities. Why is it [...]

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WRAL News Launches on Google Home

By |March 29, 2017|Innovation Stories|

On March 29, 2017, WRAL became the first local news station in the country to be available on Google Home. The service provides top headlines read by WRAL anchors and weather reports for central North Carolina. Why is [...]

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