Innovation Stories

New Audio Measurement Solution

By |July 21, 2016|Innovation Stories|

iHeartMedia joined forces with Cumulus, Entercom, Cox and Sun Broadcast Group to announce a strategic alliance with Shazam for a groundbreaking audio audience measurement solution. Why is it important? The new measurement solution for broadcast [...]

Comments Off on New Audio Measurement Solution

NewsON Expands with Local News Browser

By |July 13, 2016|Innovation Stories|

NewsON, the app that delivers local news, has launched a video browser that brings viewers new ways to watch and search for local news content. Why is it important? NewsON's expansion to the web provides another way to [...]

Comments Off on NewsON Expands with Local News Browser

Haystack TV Partners with Meredith Corporation

By |July 28, 2016|Innovation Stories|

Haystack TV, a personalized video news platform, has partnered with the Meredith Corporation to offer local news on OTT and mobile to 12 million U.S. homes. Why is it important? The way we consume media is changing, [...]

Comments Off on Haystack TV Partners with Meredith Corporation

E.W. Scripps Buys Podcast Company Stitcher

By |June 6, 2016|Innovation Stories|

In June of 2016, E.W Scripps continued its push into podcasting by acquiring Stitcher, the free app that streams more than 65,000 podcasts. Stitcher has 8 million registered users and is installed in about 50 [...]

Comments Off on E.W. Scripps Buys Podcast Company Stitcher

NBC Olympics in 4K

By |July 26, 2016|Innovation Stories|

NBC’s coverage of the 2016 Olympics in Rio included distribution of designated events in stunning 4K ultra HDTV. Men's and Women's Olympic Swimming. National Aquatics Center Why is it important? This technology provided [...]

Comments Off on NBC Olympics in 4K

WRAL Broadcasts ATSC 3.0

By |June 29, 2016|Innovation Stories|

On June 29, 2016, WRAL-TV became the first commercially-licensed television station to broadcast its news under next-generation standards, ATSC 3.0. WRAL launched the new station with a 4K/UHD documentary followed by the WRAL live news. Why [...]

Comments Off on WRAL Broadcasts ATSC 3.0

Scripps Expands Mobile Weather Offering

By |October 7, 2014|Innovation Stories|

Scripps acquired WeatherSphere in October 2014  to build out the commitment it made to mobile consumer applications and weather when it started its own award-winning app, StormShield. Photo: Fir0002/Flagstaffotos GFDL License Why is it important? Broadcasters [...]

Comments Off on Scripps Expands Mobile Weather Offering

Sinclair Broadcasting Relaunches Circa

By |December 7, 2015|Innovation Stories|

Sinclair Broadcasting bought Circa, a mobile-first news site in March 2015, and relaunched the site in June of 2016. Circa provides credible news to Millennials in a way that they like to consume content. Some unique [...]

Comments Off on Sinclair Broadcasting Relaunches Circa