By Rich Johnson|April 30, 2019|Innovation Stories|
The state’s non-commercial broadcaster revamped into a digital-first newsroom, yielding cross-platform projects on population shifts and mental health. The impact of population changes on school was explored in SDPB’s ‘The Shift’ As [...]
By Rich Johnson|April 16, 2019|Innovation Stories, Radio|
Entercom Audience Analytics uses data to show advertisers what components of campaigns do or don’t work. With Entercom Audience Analytics, advertises can see the correlation between radio spots and consumer action One of [...]
By Rich Johnson|April 16, 2019|Innovation Stories, Innovation Stories Videos, Radio|
Brian Maloney, Vice President of Radio at Capitol Broadcasting Company, explains how That Station, an app based radio station in Raleigh NC, features local artists, businesses and voices. That Station also has an [...]
By Rich Johnson|April 16, 2019|Innovation Stories, Radio|
Cox Analytics for Broadcast helps marketers target consumers and improve ads’ effectiveness. CMG’s Cox Analytics for Broadcast platform provides insights that reap more informed marketing decisions With advertisers increasingly expecting higher ROI, Cox [...]
By Rich Johnson|April 16, 2019|Innovation Stories, Radio|
Using Facebook Live, the Florida news station offers video coverage of breaking news and analysis. Facebook Live has enabled WOKV Newsradio to broadcast live breaking news video Shattering the idea that radio content [...]
By Rich Johnson|April 16, 2019|Innovation Stories|
Using automated ad sales, Tribune Broadcasting is selling direct response ads 24/7. Using WideOrbit’s platform, Tribune Broadcasting has taken manual work out of direct response ad sales Taking programmatic ad sales to the [...]
By Rich Johnson|April 2, 2019|Innovation Stories|
With KNBR’s help, during the 2018 season the Giants became the first MLB team to launch free game streams. Under a partnership with sports radio KNBR, the San Francisco Giants became the first MLB [...]
By Rich Johnson|April 2, 2019|Innovation Stories|
The digital feature allows users to opt in to receive updates on news events of particular interest. Cox Media Group’s Follow the Lead lets consumers choose which stories they want to track Responding [...]
By Rich Johnson|April 2, 2019|Innovation Stories|
The radio operator launched its new division by acquiring the only internationally syndicated esports lifestyle radio show. Beasley Media has launched a new division specifically to reach gamers With an eye on relevance [...]
By Rich Johnson|April 2, 2019|Innovation Stories|
TEGNA, the ABC owned-and-operated stations and Hearst are producing exclusive series for the social platform’s video-on-demand service. Hearst TV’s “Dispatches from the Middle” brings local stories to a national audience on Facebook Watch [...]
