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The broadcast television and radio industry would lose $2.1 billion in digital advertising revenue annually, representing 6.3% of the industry’s total advertising revenue, if third-party cookies were eliminated today with no privacy-preserving alternatives, according to a new study released by Borrell Associates. Jim Brown, President at Borrell Associates, presented the study, commissioned the National Association of Broadcasters' (NAB) innovation wing PILOT, at NAB Show New York.

Proposals for technical papers and panel sessions are now being accepted for the NAB Show Broadcast Engineering and IT (BEIT) Conference, taking place April 15-19, 2023 at the Las Vegas Convention Center. Selected papers will be presented during the program and included in the official "Proceedings of the 2023 Broadcast Engineering and IT Conference."

PILOT has announced it is conducting a program with support of the Google News Initiative to improve direct-to-consumer audience engagement to better serve local audiences. The six-month program is designed to support broadcaster education as well as the implementation of first-party data and direct- to-consumer business models.

PILOT announced the development of a NextGen TV Transmitter ID (TxID) table for voluntary use by broadcasters using the ATSC 3.0 transmission standard. The table and TxID codes can be used to identify individual transmissions for testing, measurement, interference identification and other differentiation purposes.

Sophi.io, a suite of artificial intelligence (AI)-powered solutions that help content publishers identify and leverage the value of their content, has joined PILOT, an initiative of the National Association of Broadcasters (NAB).

PILOT has announced the three winners of the 2022 PILOT Innovation Challenge. Winners will receive relevant mentorship, feedback, travel support and exhibit space at the 2022 NAB Show, held April 23–27 in Las Vegas, Nev. The three winners are Blueprint CRM from Townsquare Media, Minutes from Michigan Radio, and Virtual Sportscasting Studio from Spalk.

Washington, D.C. -- The National Association of Broadcasters (NAB) announced today that Xperi Corporation’s Ashruf El-Dinary and Capitol Broadcasting Company’s Peter Sockett are the recipients of the 2022 NAB Engineering Achievement Awards. They will be recognized [...]

Washington, D.C. -- The National Association of Broadcasters (NAB) announced today that Jeremy Sinon, vice president of Digital Strategy for Hubbard Radio, is the recipient of the 2022 Digital Leadership Award. Sinon will be recognized at [...]

PILOT is now accepting submissions for the PILOT Innovation Challenge through 5 p.m. ET on January 31. The program will provide mentorship and promotion to winning proposals, along with an opportunity to demonstrate their products at NAB Show in Las Vegas, April 23-27, 2022. 

PILOT has launched the PILOT NEXTGEN TV Fellowship program with support from Amazon Web Services (AWS). The fellowship will focus on exploring capabilities of the ATSC 3.0 broadcast standard and developing a concept for a NEXTGEN TV product or service. The fellowship will conclude with fellows presenting their projects at the 2022 NAB Show in April in Las Vegas. The 2021-2022 fellows are current Howard University students Mikaela Mosley and Sulaiman Bastien.