Television

What’s next? It sounds odd – perhaps inappropriate – to start an introduction with a question, but in this case it’s fitting. It’s the fundamental question we at PILOT are wrestling with for our industry. What’s next for broadcasters?We have unparalleled opportunities to advance how we serve our audiences. The combination of traditional and digital media offers broadcasters a unique advantage to address how we can best engage with consumers as well as distributing, measuring and monetizing content.We’ve launched PILOT to explore the answers to these questions with the people directly and indirectly involved. This new initiative creates opportunities for people to engage and develop solutions that benefit our consumers, industry, and members. PILOT is an evolution of NAB Labs that will explore digital technologies, while continuing to build on the advances made by NAB Labs.