Robinne is no stranger to bringing entertainment to new platforms. “I have a background in film and television production,” she says “but I am a techie at heart.” She worked on MySpace’s mobile distribution platform as well as on The Voice’s interactive experience. She’s also worked for companies like E! Entertainment, Sony and Amazon.
Most recently, Robinne worked with The VR Company on Take Back the Mic: The World Cup of Hip Hop.
“We did interactive VR where you could go deeper into [the artists] lives and communities. It truly was a multi-platform experience, and we submitted it for an Emmy and got really far, but lost to Facebook for Oculus’ Henry.”
In Your Shoes is planning to use the intimate nature of VR to give its audience new perspectives by showing two sides of the story. After the Innovation Challenge, they intend to begin chasing down these narratives. “We have a couple of folks that we’ve already reached out to, or that have already reached out to us, with great ideas for telling two sides of the story,” said Robinne, “We want to pursue those and then begin creating a framework for the series based on these individuals and begin capturing their lives.”
VR is a new space, and not without its challenges. “There’s no great [VR] camera, or amazing editing software that solves all those problems,” Robinne explained. “Workflows are still highly customized, and no matter which one you chose there’s often the same limitations that appear, but it’s fun. I find that you can always find a way to creatively combat the limitations of the tech itself.”