The PILOT Innovation Challenge (the “Challenge”) hosted and administered by the National Association of Broadcasters (NAB) is seeking entries to address the Challenge prompt: Build an AI character that can have conversations with individual viewers, listeners or consumers. Broadcasters should be able to define and train the character’s personality.


In order to participate in the Challenge, the individual or organization wishing to participate (“You,” whether or not capitalized, or “Participant”) must agree to these Rules. Therefore, please read these Rules prior to entering. Your entering constitutes agreement to these Rules. These Rules form a binding legal agreement between you and NAB with respect to the Challenge. This Agreement governs, among other things, any materials, information, works of authorship, software code, algorithms, designs, audiovisual works, visual assets, video, voice-overs, diagrams, tools, data, and deliverables that a Participant submits or provides to NAB, or that a winning Participant agrees or proposes to create or develop, with respect to the Challenge, whether in connection with the submission or the development phase (as described in the “Submissions” paragraph and subsequent paragraphs below) (“Submissions”).


Participation is open to individuals, teams of individuals, companies, academic institutions and non-profit organizations which are legal residents of the fifty (50) United States and the District of Columbia who are at least the age of 18 at the time of Submission. Challenge judges and employees of NAB, and their respective subsidiaries, affiliates, agents and their immediate families and people living in their households, are not eligible to participate. NAB, at its sole discretion, shall determine eligibility of any individual or entity, and may disqualify any Participant at any time for any reason. In the event of a conflict or potential conflict between Submissions, NAB, in its sole discretion, may choose to reject or disqualify one or more Submissions.

If an idea Submission is made on behalf of a group of individuals, a company, or any other type of organization (a “Team”), the person making the Submission on behalf of the Team (the “Captain”) must: (a) disclose as part of the initial Submission the name of the company or organization, if any, and the names of all individuals participating in the Submission (“Team Members”); (b) certify that the Captain has the right to act on behalf of the Team (be it an entity or a group of individuals) and all Team Members; (c) agree to these Rules on behalf of the Team and all Team Members, and (d) be a legal resident or citizen of the United States or hold a lawfully issued student visa, work permit, or other documentation entitling the Captain to work or receive compensation for work in the United States.


Between September 17, 2019 and 5 PM Eastern Time October 18, 2019 (the Challenge Term), you must submit your idea(s) online at (the “Challenge Website”). Submissions will be accepted only via the Challenge Website. All Submissions must be in English. You must provide a valid email address, and phone number which will be the means to communicate with you. All sections of the Submission forms must be completed and submitted to create a valid submission into the Challenge.

Submission Form Requirements

All Challenge Participants must clearly and concisely complete all sixteen (16) sections of the Submission form:

Submission Questions

  1. Contact information
    1. Applicant Name
    2. E-mail Address
    3. Entity Name
    4. Entity Location (City)
    5. Physical address
    6. Phone number
  1. Proposal Title
  2. Summarize the solution your proposal is addressing related to the Challenge prompt (280 characters)
  3. Have you received any funding already for your proposal? If so, list funders. Are there any limitations in the terms that NAB should be aware of?

Technical Design

  1. Describe the overall design of what you will develop for the PILOT Innovation Challenge. Include how users will interface with your system. Include any tools, software, platforms, algorithms, data, etc. that you will use and how you will use them (500 words)
  2. Describe in detail the deliverables that you would develop by the April 2020 deadline (250 words)

Execution during Development Phase

  1. Describe the major milestones for the project during the Development Phase and related timeline (200 words)
  2. What is the total budget for your proposal? (number field)
  3. List the budget items for your proposal including any money outside of the award money (250 words or less)
  4. List the team members who will be involved in execution, along with their qualifications and relevant expertise (200 words)
  5. Define the biggest challenges and risks of your proposal and how they will be addressed (300 words or less).
  6. Describe what you would demonstrate at the NAB Show in April 2020 (200 words or characters or less)
  7. Include links to visual assets, video, voice-overs, diagrams, examples or anything else that might help illustrate your proposal.
  8. In addition to the funding provided by NAB for the Development Phase, what other resources or help from PILOT would you expect or need? (200 words)


  1. How will the system scale to multiple users?  (200 words)
  2. How can NAB members train and retrain the model??  What tools and platforms will they need? (250 words)

Submissions may not contain advertisements, commercial endorsements, or any material that is indecent, obscene, hateful, discriminatory, defamatory, slanderous, libelous, unlawful or otherwise inappropriate as determined by NAB in its absolute discretion. Any inappropriate Submissions or material may be disqualified by NAB in its sole discretion.

Challenge Period/Judging

The dates are subject to change. The decisions of the judges will be final in all instances.

On or about October 19, 2019, judging will begin, and will continue until approximately November 15, 2019, after which time the top 5 finalists will be selected and announced publicly. On or about November 15, 2019, judging of the finalists will begin and will continue until approximately December 10, 2019 after which time, the winner will be selected and announced publicly.

Judging will be based on the following criteria:

  • Likelihood of success – How clear is the outlined process, and how likely is it that the team will produce the proposed deliverables and demonstration? How realistic is the budget associated with the proposed deliverables? (50%)
  • Quality Relevance / Usability– How well does the proposed solution meet the challenge question and the needs of the broadcasting industry? (50%)

NAB accepts no responsibility for Submissions lost, delayed, damaged, defaced, or mislaid, howsoever caused.


The total monetary award available is $150,000

Based on the quality of submissions, NAB may award up to $150,000 to one winner or divided among two winners.  Winners are solely responsible for the payment of any taxes that may arise as a result of acceptance of a recognition award. Each award will be in the form of a single payment to the Participant (person or company/organization), regardless whether the Participant is an individual, group of individuals, company or other form of organization. All Team awards will be made in the name of the Captain. Awards cannot be transferred or substituted. NAB reserves the right to alter/increase/decrease award amounts and the number of rewards.

Additional Requirements of Winners

Winner(s) will be required to submit two separate written summaries of progress and activities regarding their submission as directed by the NAB. The first summary is due on February 1, 2020 and the second summary is due April 1, 2020. The summaries should be between 300 and 500 words and include how the prize money has been spent, what specific actions have been taken, and what has been learned.

In addition, two representatives from the winning team are expected to attend the NAB Show in April 2020 to demonstrate their submission.

Legal Rights in Your Submission

Participant Certification of Rights in Submission

By entering a Submission, you represent and warrant that: (i) you are able to comply with these terms and conditions and bind your organization to the agreements and obligations contained herein and your Submission is not subject to any conflicting obligations that would prevent or interfere with your compliance with these terms and conditions; (ii) your Submission is your original work and does not make unauthorized use of or violate in any way any rights of any 3rd party, including but not limited to copyright, trademark, patent, trade secret, or rights of publicity; and (iii) no one else’s permission is required for you to make your Submission in this Challenge or to use your idea as contemplated under these terms and conditions. Without limiting the foregoing, you represent and warrant that you have complied with any requirements of your employer, if any, to allow your participation in the Challenge, including but not limited to making your Submission and accepting any recognition award you may receive.


TO THE EXTENT PERMITTED BY LAW, ALL TAXES IMPOSED ON PRIZE MONEY ARE THE SOLE RESPONSIBILITY OF THE WINNER(S). Winner(s) are responsible for ensuring that they comply with all the applicable tax laws and filing requirements.

General Conditions

Except as otherwise required by law, the Participant agrees that the Challenge and its operation is to be construed under the laws of the District of Columbia. Notwithstanding the jurisdiction of any other court, the Participant expressly submits and consents in advance to the exclusive jurisdiction of the Superior Court of the District of Columbia and the U.S. District Court for the District of Columbia for all claims or disputes pertaining directly or indirectly to the Challenge.

Intellectual Property Rights

Participant acknowledges that NAB wishes to ensure the widest possible distribution of the winning Submission and ensure that it is and remains generally available to the public, as well as to ensure it has the right to evaluate, publicize, and otherwise use all Submissions. Accordingly, as a condition of entering the challenge, Participant agrees that should Participant’s Submission be selected as a winner, Participant hereby irrevocably assigns and transfers to NAB the entire right, title, and interest, including without limitation all copyrights, patent rights, trade secret rights, trademark rights, and rights of privacy and publicity (“IP Rights”), in and to the Submission, as well as any goodwill associated therewith and the right to sue for any past infringement of any such rights.  In any event, Participant hereby grants, and shall ensure that any persons or entities who have any IP Rights in any Submission shall grant, to NAB, under all of their IP Rights, a non-exclusive, transferable, perpetual, irrevocable, royalty-free, paid-up, worldwide, sublicenseable license to use, reproduce, modify, prepare derivative works of, distribute, and display the Submission.  Participant agrees to sign all documents and take all actions, and if Participants is an organization agree to cause all persons and entities involved in the creation, conception, development, and reduction to practice of the Submission (“Participating Persons”), to sign all documents and take all actions as NAB considers reasonable necessary to give effect to the foregoing assignment and license grant (as applicable).  Finally, to the extent any Participating Person has any moral rights with regard to the Submission, Participant hereby agrees not to assert or exercise any such moral rights, and to cause any such Participating Person not to assert or exercise any moral rights, with regard to the Submission.


Participants agree that personal data submitted with the Submission, including name, mailing address, phone number, and email address may be collected, processed, stored and otherwise used by NAB and its affiliates only for the purposes of conducting and administering the Challenge. By entering the Challenge, Participants agree to the transmission, processing, disclosing and storage of this personal data by NAB and its affiliates.


By entering the Challenge, Participants agree to participate in any media or promotional activity resulting from the Challenge as reasonably requested by NAB at NAB’s expense and agree and consent to use of their name and/or likeness by NAB. NAB shall contact Participants in advance of any NAB request for interviews.

The Submission may also be used for press and media purposes (including events and activities related to this Challenge). NAB reserve the right to publish the name and likeness of the Participants on the Challenge Website or through other media for publicity purposes.

Warranty and Indemnity

Participant warrants that their Submissions are their own original work and, as such, they are the sole and exclusive owner and rights holder of the submitted Submission and that they have the right to submit the Submission in the Challenge and grant all rights thereto. Participant agrees not to submit any Submission that: (a) infringes any third party proprietary rights, intellectual property rights, industrial property rights, personal or moral rights or any other rights, including without limitation, copyright, trademark, trade names, industrial designs, patent, trade secret, privacy, publicity or confidentiality obligations; or (b) otherwise violates applicable state, federal, or local law.

To the maximum extent permitted by law, Participant agrees to defend, indemnify and hold harmless NAB from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys’ fees) arising out of or accruing from: (i) any claim or suit alleging that any Submission or other material uploaded or otherwise provided by Participant infringes any copyright, trademark, trade secret, trade dress, patent or other intellectual property right of any person or defames any person or violates their rights of publicity or privacy; (ii) breach of any warranty set forth herein; (iii) any misrepresentation made by Participant in connection with the Challenge; (iv) any non-compliance by Participant with these Rules; (v) claims brought by persons or entities other than the parties to these Rules arising from or related to Participant’s involvement with the Challenge; (vi) acceptance, possession, misuse or use of any prize or participation in any Challenge-related activity or participation in the Challenge; (vii) any malfunction or other problem with the Challenge Website in relation to the Submission and participation in the Challenge by Participant; (ix) any error in the collection, processing, or retention of Submission or voting information in relation to the Submission and participation in the Challenge by Participant and in the voting process; or (x) and, any typographical or other error in the printing, offering or announcement of any prize or winners in relation to the Submission and participation in the Challenge.

Internet and Disclaimer

NAB is not responsible for any malfunction of the entire Challenge Website or any late, lost, damaged, misdirected, incomplete, illegible, undeliverable, or destroyed Submission or votes due to system errors, failed, incomplete or garbled computer or other telecommunication transmission malfunctions, hardware or software failures of any kind, lost or unavailable network connections, typographical or system/human errors and failures, technical malfunction(s) of any telephone network or lines, cable connections, satellite transmissions, servers or providers, or computer equipment, traffic congestion on the Internet or at the Challenge Website, or any combination thereof, including other telecommunication, cable, digital or satellite malfunctions which may limit the ability to participate. NAB is not responsible for the policies, actions, or inactions of others, which might prevent anyone from entering, participating, and/or claiming a prize in this Challenge. NAB’s failure to enforce any term of these Rules shall not constitute a waiver of that or any other provision. NAB reserves the right to disqualify those who violate the rules or interfere with this Challenge in any manner.

Right to Cancel or Modify

If for any reason the Challenge is not capable of running as planned, including but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Challenge, NAB reserves the right at its sole discretion to cancel, terminate, modify or suspend the Challenge.