BIA Local Impact
May 10, 2018 @ 11:45 am - 5:45 pm EDT
BIA projects total local advertising revenue in the U.S. will increase 5.2 percent in 2018 to $151 billion, the largest annual increase in five years. Broadcasters’ focus on local communities makes them well positioned to capitalize on this trend.
Speakers at BIA Local Impact will examine and explain the data, trends and technologies driving cross-platform media investment and consumer engagement in today’s socially-driven, mobile, political landscape.