BIA Local Impact

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BIA projects total local advertising revenue in the U.S. will increase 5.2 percent in 2018 to $151 billion, the largest annual increase in five years. Broadcasters’ focus on local communities makes them well positioned to capitalize on this trend.

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Speakers at BIA Local Impact will examine and explain the data, trends and technologies driving cross-platform media investment and consumer engagement in today’s socially-driven, mobile, political landscape.

Key topics on the agenda include:

  • Ad spending trends of top verticals (i.e. auto, finance/insurance)
  • Midterm political advertising and effect on local advertising
  • Ownership and regulation reform
  • National brands and local affiliates and ties with local market automation
  • Advertiser plans for this year and next
  • Ad fraud issues when targeting local audiences
  • ATSC 3.0 opportunity and status