BIA Local Impact

Loading Events
This event has passed.

BIA Local Impact event logo

BIA projects total local advertising revenue in the U.S. will increase 5.2 percent in 2018 to $151 billion, the largest annual increase in five years. Broadcasters’ focus on local communities makes them well positioned to capitalize on this trend.


Speakers at BIA Local Impact will examine and explain the data, trends and technologies driving cross-platform media investment and consumer engagement in today’s socially-driven, mobile, political landscape.

Key topics on the agenda include:

  • Ad spending trends of top verticals (i.e. auto, finance/insurance)
  • Midterm political advertising and effect on local advertising
  • Ownership and regulation reform
  • National brands and local affiliates and ties with local market automation
  • Advertiser plans for this year and next
  • Ad fraud issues when targeting local audiences
  • ATSC 3.0 opportunity and status