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Find out the best content strategy for Facebook in this half-day workshop produced by PILOT in partnership with Local Media Association, and sponsored by the Facebook Journalism Project.

We’ll showcase and analyze some of the best practices used by local media to grow audiences, monetize, acquire email addresses and more.

Separate registration is required to attend this workshop.

REGISTER

Agenda

Wednesday, October 18

1:00 PMWhat does Facebook have to do with email?
David Arkin, Chief Content Officer, Local Media Association
1:30 PMSponsored Content: Who’s Making Money?
2:15 PMGrow Your Audience Using Available Data
Adam Ostrow, Chief Digital Officer, TEGNA
2:45 PMVideo and Facebook: What’s Your Plan?
Jon Forsythe, Director of Editorial Video, McClatchy Video Lab
3:30 PMLeveraging Facebook, Crowdtangle, Instagram, and More
Moderated by Josh Mabry, Facebook News Partnership Team