ATSC 3.0 will enable broadcasters for the first time to offer targeted and interactive advertising, increasing the value of their spots and what they can charge for them. NAB’s So Vang explains how it will work and demonstrates a “transitional” set-top device that could put broadcasters in the enhanced advertising game in short order.
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Join local’s top experts and leaders Dec. 5-7, 2016, in Boston, to see how media, agencies and tech innovators are helping marketers take their organizations into the future.
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The NAB Show Global Innovation Exchange (GIX) mission is designed to provide an integrated two-way platform for innovation, learning and business success both in China and on an international scale. This two-day thought leadership conference will include dynamic debates and presentations that are critical to understanding the rapidly expanding Chinese M&E market, together with providing…
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Over-the-top (OTT) developments are presenting new opportunities for many media companies to distribute their content, creating new business strategies that could boost revenues and spur innovation. The OTT Summit is designed for those who haven’t yet made big moves in OTT, as well as those who have implemented OTT services and are looking at next…
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NAB Show® is the world’s largest event covering media content development, management and delivery across all mediums. From creation to consumption, across multiple platforms and regions, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new devices in new ways. Register Now
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Amazon is providing new ways for people to access news, information and entertainment on a wide variety of Alexa enabled devices. This boot camp will teach attendees how to create the Alexa Skills that power these voice user interactions, and provide new ways for their audiences to interact with their content. Register Now
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The Digital Futures Exchange attracts the brightest minds in digital media for an interactive discussion of digital trends and strategies for local markets. Our experts will discuss how future technologies will impact local media, and what needs to be done now to take advantage of new opportunities. Register Now
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Futures Park is a special section of the NAB Show convention floor in Las Vegas that is reserved for presentation of media-related research and development projects from around the world.
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DSX4r speaker Joe D’Angelo from HD Radio, previews his session on the connected car DSX4r, presented by PILOT, focuses on showcasing the digital assets available to radio broadcasters today, and helping non-technical managers understand and leverage new digital tools and applications to their advantage. Register now
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This panel discussion between astronauts, filmmakers and technology leaders will take you behind the scenes of the advanced video and cloud workflows that power deep space research, create the foundation for space commerce, and ignite our imagination about the future. The session will feature the first ever live 4K stream from space. Register Now During…
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