Local radio and television broadcasters continually develop and invest in new technologies that allow them to provide the news, entertainment and emergency information viewers and listeners rely on every day. Through innovation, local broadcasters keep communities safe, informed and entertained. With social media, over-the-air broadcasts, internet services, mobile applications and other emerging technologies, broadcast innovators are able to identify and create new opportunities to deliver these services to their communities.
Entercom Audience Analytics uses data to show advertisers what components of campaigns do or don’t work. With Entercom Audience Analytics, advertises can see the correlation between radio spots and consumer action One of [...]
Cox Analytics for Broadcast helps marketers target consumers and improve ads’ effectiveness. CMG’s Cox Analytics for Broadcast platform provides insights that reap more informed marketing decisions With advertisers increasingly expecting higher ROI, Cox [...]