Innovation Stories

Local broadcasters constantly seek new ways to provide attractive services to their consumers and create better experiences for their audiences. We continually update this list of various broadcast innovations that illustrate local broadcaster commitment to their communities. We also invite you to share your story with us.

Share your broadcast innovation story

NextRadio Introduces Streaming Functionality

NextRadio has introduced streaming functionality to its app that combines internet functionality with over-the-air radio. Why is it important? By providing a streaming service alongside OTA radio, NextRadio is giving Apple users access to local [...]

August 1, 2017|

KSL NewsRadio: Radio You Can See

KSL NewsRadio is enhancing the radio experience by providing video to their audience. Viewers can watch their favorite radio shows, podcasts and original programming via a live stream online, through mobile apps, or via OTT. [...]

April 28, 2017|

NBC 10 Generation Addiction

NBC 10 Philadelphia (WCAU) produce a powerful digital first multimedia story called Generation Addicted that explored the Philadelphia opioid crisis. The report told the stories of addicts, families, and law enforcement by blending video, text, illustrated [...]

April 25, 2017|

Watermark Testing for Next-Gen TV

A consortium of broadcasters are collaborating with software company Verance to conduct an on-air test of an audio watermarking solution that will help broadcasters tailor their content towards viewers and better measure activity. Why is [...]

April 4, 2017|

WRAL News Launches on Google Home

On March 29, 2017, WRAL became the first local news station in the country to be available on Google Home. The service provides top headlines read by WRAL anchors and weather reports for central North Carolina. Why is [...]

March 29, 2017|

Raycom’s National Investigative Unit

Raycom Media has introduced a national investigative unit led by award-winning journalist Lee Zurik. The unit will use their large broadcast and digital footprint to produce locally focused stories of national importance. Why is it [...]

March 28, 2017|

Scripps Breaking News on Facebook Live

E.W. Scripps stations have made Facebook Live the principle means for breaking news. Journalists, reporters and even producers have leveraged the new service to provide up to the minute breaking news happening in their communities. Why is it [...]

March 22, 2017|

Entercom’s Content Innovation Group

Entercom has launched the Content Innovation Group dedicated to providing a richer experience for their listeners both on-air and via digital channels. The new team will focus on pushing out original content as well as national [...]

January 30, 2017|