Local radio and television broadcasters continually develop and invest in new technologies that allow them to provide the news, entertainment and emergency information viewers and listeners rely on every day. Through innovation, local broadcasters keep communities safe, informed and entertained. With social media, over-the-air broadcasts, internet services, mobile applications and other emerging technologies, broadcast innovators are able to identify and create new opportunities to deliver these services to their communities.
NewsON Multi-platform Content Delivery
NewsON launched Nov. 4, 2015 as a nationwide lineup of local news streams and clips, both live and on demand, from trusted TV stations around the US. NewsON notifications Why is it important? [...]
Popecast HD Multi-cast Channel
KYW CBS Philly created and broadcasted an HD multi-cast “all-news” information channel, called “PopeCast”, focusing on the visit of Pope Francis to the city of Philadelphia on Sept. 25, 2015. Why is it important? “PopeCast” [...]
New Business Model for Digital Broadcast Media
wcpo.com In January 2014, E.W. Scripps-operated WCPO.com became the first TV-based local media digital business wrapped in a membership and paid content strategy. Why is it important? Television should not allow newspapers to own the [...]
Scripps’ Newsy Reaches Gen Y via OTT
Scripps-owned Newsy (purchased in December 2013) has sharpened its focus on OTT digital video platforms. More millennials are turning to OTT services for their news and entertainment, and Scripps intends to lead the development of [...]
Augmented Reality for Weather
Local TV stations like WLS-TV in Chicago, Ill., and WTVD in Raleigh, N.C., have recently begun experimenting with augmented reality for weather forecasts. Augmented reality allows broadcasters to present the weather forecast in a [...]