Innovation Stories

Local broadcasters constantly seek new ways to provide attractive services to their consumers and create better experiences for their audiences. We continually update this list of various broadcast innovations that illustrate local broadcaster commitment to their communities. We also invite you to share your story with us.

Share your broadcast innovation story

Scripps’ Newsy Reaches Gen Y via OTT

Scripps-owned Newsy (purchased in December 2013) has sharpened its focus on OTT digital video platforms. More millennials are turning to OTT services for their news and entertainment, and Scripps intends to lead the development of [...]

August 11, 2015|

Augmented Reality for Weather

Local TV stations like WLS-TV in Chicago, Ill., and WTVD in Raleigh, N.C., have recently begun experimenting with augmented reality for weather forecasts. Augmented reality allows broadcasters to present the weather forecast in a [...]

August 6, 2015|

Scripps Acquires podcast company Midroll

In July 2015, Scripps acquired Midroll Media, a leading podcasting company, to accelerate leadership in the spoken word and audio streaming space. Midroll Media is a major player in the podcast space and operates a [...]

July 22, 2015|

Unmanned Aerial Vehicle Coalition Launch

A coalition of 15 broadcasters, print, and online publishers are working on a testing program through the FAA’s test site at Virginia Tech for the use of unmanned aerial vehicles (UAVs) – or “drones” [...]

June 16, 2015|

Nexstar Launches Lakana

On March 31, 2015, Nexstar Broadcasting Group combined existing digital assets into a new operation, LAKANA, that offers publishers a variety of multiplatform digital technologies to capitalize on the growing demand for digital publishing services. [...]

March 31, 2015|

Scripps Expands Mobile Weather Offering

Scripps acquired WeatherSphere in October 2014  to build out the commitment it made to mobile consumer applications and weather when it started its own award-winning app, StormShield. Photo: Fir0002/Flagstaffotos GFDL License Why is it important? Broadcasters [...]

October 7, 2014|