Local radio and television broadcasters continually develop and invest in new technologies that allow them to provide the news, entertainment and emergency information viewers and listeners rely on every day. Through innovation, local broadcasters keep communities safe, informed and entertained. With social media, over-the-air broadcasts, internet services, mobile applications and other emerging technologies, broadcast innovators are able to identify and create new opportunities to deliver these services to their communities.
iHeartRadio Is Making Weekly Mixtapes Just for You
The music streaming platform launched a service to provide listeners with new personalized playlists complete with new and trending music every Monday. iHeartRadio’s personalized playlists leverage the appeal of mixtapes This summer, iHeartRadio [...]
KQED Tests Crowdsourcing as a Viable Funding Source
The San Francisco public TV station partnered with Patreon to launch a crowdfunding effort in support of the digital series “Deep Look.” KQED's web video series “Deep Look” had 185 paying supporters, donating a [...]
A Merger of Iconic Austin Brands Helps Birth “Austin City Limits Radio”
Austin City Limits and Emmis’ KGSR have partnered to create a radio station whose playlist dovetails with the eclectic musical mix of ACL. In partnering with Austin City Limits, KGSR provides listeners an authentically [...]
Hearst TV’s Stitch Spreads Feel-good News to Viewers from Coast to Coast
The group’s digital platform provides heartwarming stories produced by Hearst TV stations across the country. A story about a woman who helped save people from a burning building aired on Hearst TV’s website Stitch [...]
Townsquare Flourishes by Focusing on Small and Mid-size Media Markets
In addition to owning its own local media, the Connecticut company offers others advertising solutions. The Taste of Country Music Festival is one of Townsquare’s 200-plus live events While much is made of [...]