Local radio and television broadcasters continually develop and invest in new technologies that allow them to provide the news, entertainment and emergency information viewers and listeners rely on every day. Through innovation, local broadcasters keep communities safe, informed and entertained. With social media, over-the-air broadcasts, internet services, mobile applications and other emerging technologies, broadcast innovators are able to identify and create new opportunities to deliver these services to their communities.
South Dakota Public Broadcasting Embraces The Power Of Digital-first
The state’s non-commercial broadcaster revamped into a digital-first newsroom, yielding cross-platform projects on population shifts and mental health. The impact of population changes on school was explored in SDPB’s ‘The Shift’ As [...]
Entercom, AnalyticOwl Launch Tool to Show Advertisers the Value of Radio
Entercom Audience Analytics uses data to show advertisers what components of campaigns do or don’t work. With Entercom Audience Analytics, advertises can see the correlation between radio spots and consumer action One of [...]
That Station
Brian Maloney, Vice President of Radio at Capitol Broadcasting Company, explains how That Station, an app based radio station in Raleigh NC, features local artists, businesses and voices. That Station also has an [...]
Cox Media Group’s Insights Platform Reaps More Informed Radio Advertising Decisions
Cox Analytics for Broadcast helps marketers target consumers and improve ads’ effectiveness. CMG’s Cox Analytics for Broadcast platform provides insights that reap more informed marketing decisions With advertisers increasingly expecting higher ROI, Cox [...]
WOKV Jacksonville Makes Radio a Visual Medium
Using Facebook Live, the Florida news station offers video coverage of breaking news and analysis. Facebook Live has enabled WOKV Newsradio to broadcast live breaking news video Shattering the idea that radio content [...]