Local radio and television broadcasters continually develop and invest in new technologies that allow them to provide the news, entertainment and emergency information viewers and listeners rely on every day. Through innovation, local broadcasters keep communities safe, informed and entertained. With social media, over-the-air broadcasts, internet services, mobile applications and other emerging technologies, broadcast innovators are able to identify and create new opportunities to deliver these services to their communities.
Tribune Ad Sales Are Open Around the Clock
Using automated ad sales, Tribune Broadcasting is selling direct response ads 24/7. Using WideOrbit’s platform, Tribune Broadcasting has taken manual work out of direct response ad sales Taking programmatic ad sales to the [...]
KNBR, San Francisco Giants Make History Streaming Live In-market Games for Free
With KNBR’s help, during the 2018 season the Giants became the first MLB team to launch free game streams. Under a partnership with sports radio KNBR, the San Francisco Giants became the first MLB [...]
“Follow the Lead” from Cox Media Group Lets Consumers Choose Custom Notifications
The digital feature allows users to opt in to receive updates on news events of particular interest. Cox Media Group’s Follow the Lead lets consumers choose which stories they want to track Responding [...]
Beasley Media Group Gets into the Esports Business
The radio operator launched its new division by acquiring the only internationally syndicated esports lifestyle radio show. Beasley Media has launched a new division specifically to reach gamers With an eye on relevance [...]
Local Broadcasters Publishing on Facebook Watch to Expand Reach, Revenue
TEGNA, the ABC owned-and-operated stations and Hearst are producing exclusive series for the social platform’s video-on-demand service. Hearst TV’s “Dispatches from the Middle” brings local stories to a national audience on Facebook Watch [...]