The dashboard today looks nothing like your father’s Oldsmobile. We’ve entered an exciting time when new features and services are being incorporated to enhance the in-car experience. What do consumers want in this environment and how will it impact the role that radio plays?
Insights into the Connected Car provides a glimpse into radio’s future within the connected dash. We explore how different generational and demographic groups view radio and how it is used. This discussion is led by David Layer, Senior Director, Advanced Engineering, NAB.
David is joined by Andrew Hare, Senior Director, Digital Research and Strategy with Magid Associates and Fred Jacobs of Jacobs Media who discusses the changing consumer attitudes in this space and the opportunities and threats this brings for radio.
Further, Scott Burnell, Global Lead, Business Development & Partner Management, Ford Developer Program, guides us through the automaker’s perspective on radio’s place in the dash.