Broadcaster Creativity on Display for COVID-19 Coverage

The newscast must go on … but from a different place. I wish I knew the number of basements, closets and living rooms that have been converted to production studios these past few weeks. As orders were issued for folks to work-from-home, broadcasters opened their apartments and houses to viewers and listeners. Broadcasters have always [...]

By |March 26, 2020|Categories: Blog|

Addressing Latency with Next Gen TV

We are in a world where people want their content anytime, anywhere, and on any device. Implementing such a strategy requires that we address the latency issue that plagues over the top (OTT) streaming services today. Fortunately for broadcasters, with the advent of ATSC 3.0, there are tools that could allow broadcasters to preposition content [...]

By |March 24, 2020|Categories: Blog|

Behind the Scenes at the First UHD Super Bowl

On March 5, 2020, NAB presented a technology webcast that provided an inside look at the broadcast of Super Bowl LIV by FOX Sports—the first to be presented in Ultra High Definition (UHD). The webcast featured Michael Davies, Senior Vice President of Field and Technical Operations at FOX Sports in NAB’s Washington, DC studio. Joining [...]

By |March 10, 2020|Categories: Blog|

Rethinking Local TV Advertising with ATSC 3.0

The advertising community is following developments in local TV and ATSC 3.0 with growing interest as this new platform promises the market reach of broadcast combined with the targetability and accountability of online services. News of industry commitments to roll-out ATSC 3.0 (as “Next Gen TV”) services this year to well over 40 markets, coupled [...]

By |March 2, 2020|Categories: Blog|

Getting to Know the PILOT Innovation Challenge Winners

The development phase of the PILOT Innovation Challenge is underway. The winning teams are building prototypes in response to the challenge prompt: Build an AI character that can have conversations with individual viewers, listeners or consumers. Broadcasters should be able to define and train the character’s personality. Through all phases of the challenge, we’ve had [...]

By |February 27, 2020|Categories: Blog|

Converting to IP-based TV Production

IP is the new black magic in the media industry. It is flexible, scalable, agnostic and (in some cases) less expensive; it generates less heat and takes less space than its predecessor broadcast systems. It also allows facilities to be future-proofed, and workflows to be disrupted and turned on their ear with relative ease. [...]

By |February 26, 2020|Categories: Blog|