PILOT Launches Broadcaster Direct-to-Consumer Audience Engagement Accelerator
Broadcasters, like most publishers on the web, have traditionally used third-party cookies to learn more about their online audiences and sell targeted ads that help fund creation of content. However, between evolving consumer privacy expectations and changes to online platforms, the “death of the cookie” is getting more real by the day. To address [...]
Broadcasters’ Message to FCC: “Trial” an Error for ATSC 3.0
Those seeking the latest update on the progress of NEXTGEN TV broadcasting (also known as ATSC 3.0) need look no further than the FCC’s Electronic Comment Filing System website, where comments were filed last week in response to the FCC’s Third Further Notice of Proposed Rule Making (FNPRM) on Next Generation Broadcast Television. Released [...]
Jamaica the Latest to Adopt ATSC 3.0
ATSC 3.0, or NEXTGEN TV, the next generation broadcast television standard, continues its rapid expansion and growth is not limited to the United States. ATSC 3.0 is the most advanced broadcast television standard in the world, and other countries are taking notice. This was evidenced recently when Jamaica became the third country to adopt ATSC 3.0 as their new digital broadcast standard.
Transmitter IDs Can Help NEXTGEN TV Avoid an Identity Crisis
On April 20, 2022, NAB PILOT launched TXID.NABPILOT.org, a webpage for assigning Transmitter Identification codes (TxIDs) for ATSC 3.0 transmitters. Here are some questions and answers concerning all things TxID. What is a TxID? The ATSC 3.0 standard defines a way to assign a 13-bit number called a Transmitter Identification code (or TxID) to an [...]
CarPlay and Android Auto – Projecting Content to the Dashboard
Even though the number of true hybrid radios is currently small, consumers are enjoying hybrid radio-like services now using Apple CarPlay and Android Auto technologies, which are included in virtually every vehicle. These are so-called “projection” technologies which project the content from a smartphone onto the auto infotainment screen.
The Truth about ZoneCasting Technology
On June 6, NAB filed comments with the Federal Communications Commission (FCC) on a technology called “ZoneCasting,” which is designed to create zones for geo-targeting content to listeners using FM boosters. Since FCC rules currently prohibit content origination by boosters, deployment of ZoneCasting would require a rule change, hence the FCC’s interest in this matter.