Broadcast TV (the Platform) and “A Christmas Carol”
Consultant Shelly Palmer’s recent piece, "TV: The Platform vs. The Artform," is a cautionary tale. Making the case that the TV "platform," meaning traditional broadcast television stations and networks (along with cable networks), "has damaged its consumer experience beyond repair," he comes to the following exasperated conclusion: "TV is dead to me. It’s not only [...]
The NextGen TV Surge
During this pandemic we don’t typically like to hear of a surge. But as it relates to NextGen TV the surge is a good thing. It means new and improved broadcast television offerings in more and more markets, and we are definitely in the midst of a surge. Seventeen stations have launched this year with three new [...]
Smart Speaker or Voice Platforms? Words Matter
Words matter (in more ways than one) when talking about or talking to smart speakers. Simply calling these devices that sit on our desks and counters a “speaker” evokes the idea of a one-way engagement where music, news and information is simply delivered via audio – or audio and video on those devices that also [...]
Here We Go Again—Another Broadcast Television Transition for Consumers
For those immersed in new technology for broadcasting, ATSC 3.0 and Next Generation TV are nothing new, as we’ve been working with the associated technological standards, equipment development and policy issues for over a decade. But as stations begin to actually deploy services and manufacturers launch retail products, Next Gen TV is being introduced to [...]
Single Frequency Networks Bring More Uniform Coverage for Broadcast Signals
Traditionally, broadcasting has centered around the idea of a single transmitter serving a wide coverage area. In the 100 years since the first commercial radio broadcast, this system has worked exceedingly well to provide news, entertainment and educational content to viewers and listeners wherever they may be. With a typical television transmitter, viewers up to [...]
Automakers are Watching What Radio Broadcasters Do
The evolution of radio receivers in cars over the last 25 years has been quite remarkable and beneficial for broadcasters, listeners and automakers. With the advent of hybrid (over-the-air plus internet) radio, it’s more important than ever for broadcasters to take full advantage of the radio technology being offered in vehicles today so automakers know [...]