Blog

Broadcast TV (the Platform) and “A Christmas Carol”

Consultant Shelly Palmer’s recent piece, "TV: The Platform vs. The Artform," is a cautionary tale. Making the case that the TV "platform," meaning traditional broadcast television stations and networks (along with cable networks), "has damaged its consumer experience beyond repair," he comes to the following exasperated conclusion: "TV is dead to me. It’s not only [...]

By |December 17, 2020|Categories: Blog|

The NextGen TV Surge

During this pandemic we don’t typically like to hear of a surge. But as it relates to NextGen TV the surge is a good thing. It means new and improved broadcast television offerings in more and more markets, and we are definitely in the midst of a surge. Seventeen stations have launched this year with three new [...]

By |December 10, 2020|Categories: Blog|

Smart Speaker or Voice Platforms? Words Matter

Words matter (in more ways than one) when talking about or talking to smart speakers. Simply calling these devices that sit on our desks and counters a “speaker” evokes the idea of a one-way engagement where music, news and information is simply delivered via audio – or audio and video on those devices that also [...]

By |December 2, 2020|Categories: Blog|