Blog

The COVID-19 Era Demonstrates the Need for Next Gen TV Tools

New opportunities often arise from setbacks. As COVID-19 continues to disrupt our existing way of conducting business, new trends and habits in media consumption are taking root. The changes in behavior we are seeing now are likely to have a lasting impression on the media marketplace. Broadcasters have always served their communities during disasters, and [...]

By |April 9, 2020|Categories: Blog|

Broadcaster Creativity on Display for COVID-19 Coverage

The newscast must go on … but from a different place. I wish I knew the number of basements, closets and living rooms that have been converted to production studios these past few weeks. As orders were issued for folks to work-from-home, broadcasters opened their apartments and houses to viewers and listeners. Broadcasters have always [...]

By |March 26, 2020|Categories: Blog|

Addressing Latency with Next Gen TV

We are in a world where people want their content anytime, anywhere, and on any device. Implementing such a strategy requires that we address the latency issue that plagues over the top (OTT) streaming services today. Fortunately for broadcasters, with the advent of ATSC 3.0, there are tools that could allow broadcasters to preposition content [...]

By |March 24, 2020|Categories: Blog|

Behind the Scenes at the First UHD Super Bowl

On March 5, 2020, NAB presented a technology webcast that provided an inside look at the broadcast of Super Bowl LIV by FOX Sports—the first to be presented in Ultra High Definition (UHD). The webcast featured Michael Davies, Senior Vice President of Field and Technical Operations at FOX Sports in NAB’s Washington, DC studio. Joining [...]

By |March 10, 2020|Categories: Blog|