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Numerous Firsts for Next Generation TV at the 2016 NAB Show

At the 2016 NAB Show, the development of Next Generation Television (also known as the ATSC 3.0 Standard) hit some historic milestones, thanks to the efforts of ATSC, NAB and the Consumer Technology Association (CTA). One focal point of activity was NAB PILOT’s Futures Park, which included the “ATSC 3.0 Broadcast Pavilion,” a set of [...]

2016 ATSC Broadcast Television Conference: Countdown to Launch

The Advanced Television Systems Committee celebrates 33 years at our 2016 Broadcast Television Conference, May 10th and 11th at the Ronald Reagan International Trade Center in Washington, D.C. “ATSC 3.0: Planning Your Rollout” sessions on Tuesday May 10 will provide an overview of the ATSC 3.0 standard architecture, highlighting various layers of the standard (including [...]

Desire to Get Free Content Opens up New Opportunity for ATSC 3.0

Nielsen recently published a report entitled Video on Demand: How Worldwide Video Viewing Habits are Evolving Amid an Evolving Media Landscape. The report reveals that 68% of North Americans don't mind viewing advertisements as long as doing so allows them to stream quality programming for free. This probably isn't surprising, as YouTube and other OTT [...]

Best in Show: Highlights from NAB Show 2016

It's been another great year at NAB Show. Each day we've provided highlights from the show, and today we're capping off our week with some of our favorites. Ang Lee Ang Lee discussed his vision for cinema and the creative opportunities for the future of film making as a part of The Future of Cinema Conference Saturday. "When you shoot, you're just [...]