PILOT has announced it is conducting a program with support of the Google News Initiative to improve direct-to-consumer audience engagement to better serve local audiences. The six-month program is designed to support broadcaster education as well as the implementation of first-party data and direct- to-consumer business models.
PILOT announced the development of a NextGen TV Transmitter ID (TxID) table for voluntary use by broadcasters using the ATSC 3.0 transmission standard. The table and TxID codes can be used to identify individual transmissions for testing, measurement, interference identification and other differentiation purposes.
Sophi.io, a suite of artificial intelligence (AI)-powered solutions that help content publishers identify and leverage the value of their content, has joined PILOT, an initiative of the National Association of Broadcasters (NAB).
PILOT has announced the three winners of the 2022 PILOT Innovation Challenge. Winners will receive relevant mentorship, feedback, travel support and exhibit space at the 2022 NAB Show, held April 23–27 in Las Vegas, Nev. The three winners are Blueprint CRM from Townsquare Media, Minutes from Michigan Radio, and Virtual Sportscasting Studio from Spalk.
Washington, D.C. -- The National Association of Broadcasters (NAB) announced today that Xperi Corporation’s Ashruf El-Dinary and Capitol Broadcasting Company’s Peter Sockett are the recipients of the 2022 NAB Engineering Achievement Awards. They will be recognized at the 2022 NAB Show, held April 23–27 in Las Vegas. Established in 1959, the Radio and Television Engineering Achievement [...]