PILOT Initiative Tackles $2 Billion Problem for Broadcasters
PILOT released the final report from its First-Party Data Direct-to-Consumer Accelerator. The report details a six-month long study on direct-to-consumer data strategies for broadcasters.
PILOT Opens Window for 2023 Innovation Challenge Applications
PILOT is now accepting submissions for the PILOT Innovation Challenge through 5 p.m. ET on February 3. The program will provide mentorship and promotion to winning proposals, along with an opportunity to exhibit at NAB Show in Las Vegas, April 15-19, 2023.
Nominations Open for 2023 NAB Technology Awards
Nominations are now being accepted for the 2023 National Association of Broadcasters (NAB) Technology Awards. The awards honor contributions in digital leadership, broadcast engineering and technology innovation, and will be presented during the 2023 NAB Show, held April 15 - 19 in Las Vegas.
New Study Details Impact of Third-Party Data Phase-Out on Local Broadcasting
The broadcast television and radio industry would lose $2.1 billion in digital advertising revenue annually, representing 6.3% of the industry’s total advertising revenue, if third-party cookies were eliminated today with no privacy-preserving alternatives, according to a new study released by Borrell Associates. Jim Brown, President at Borrell Associates, presented the study, commissioned the National Association of Broadcasters' (NAB) innovation wing PILOT, at NAB Show New York.
NAB Show Announces Call for Proposals for 2023 BEIT Conference
Proposals for technical papers and panel sessions are now being accepted for the NAB Show Broadcast Engineering and IT (BEIT) Conference, taking place April 15-19, 2023 at the Las Vegas Convention Center. Selected papers will be presented during the program and included in the official "Proceedings of the 2023 Broadcast Engineering and IT Conference."