What: NAB PILOT Program collaborates with IBM and Frankly
When: 2018 NAB Show – April 9 – 12, 2018
Where: NAB – PILOT booth, N2431FP, at Futures Park

Details: PILOT, an innovation initiative of the National Association of Broadcasters (NAB), together with IBM and Frankly, Inc., will demonstrate a proof of concept for using Artificial Intelligence (AI) technology for local broadcaster video at the 2018 NAB Show in Las Vegas. The proof of concept will be presented in the PILOT booth, N2431FP, at Futures Park, April 9-12.

The display will demonstrate the way in which local broadcasters can use AI to enrich video assets and provide rich, contextual metadata. This data can be used to help editors quickly and more efficiently produce news packages as well as provide consumers with a more contextually relevant and highly targeted content recommendation engine.

“AI holds great promise for broadcasters in terms of enhancing the way content is produced, managed, delivered and consumed,” said Executive Director of PILOT John Clark. “We appreciate the collaboration of PILOT members with IBM and Frankly, and we are proud to bring this demonstration to NAB Show through the development of this proof of concept.”

“Local broadcasters need to unlock new opportunities for viewer engagement and monetization,” said Jason Simpson, Chief Revenue Officer at Frankly. “Leveraging AI to analyze textual, audio, and visual data within their media, local broadcasters will benefit from stronger viewer engagement, enhanced content discovery, and more advertising revenue.”

Elsewhere in Futures Park, attendees will have the opportunity to see demos of high-tech media developments in progress, prototypes, and products not yet available for sale from academic, government, and commercial research laboratories in the United States and around the world. Exhibitors will show their research and development work on a wide range of topics, including dynamic ad insertion for Next Gen TV, UHD broadcasting and virtual/augmented/mixed-reality content creation.

NAB Show news media registration is available here.

About NAB Show
NAB Show, held April 7-12, 2018 in Las Vegas, is the world’s largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About Frankly
Frankly (TSX VENTURE: TLK) builds an integrated software platform for brands and media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile and TV. Its customers include NBC, ABC, CBS and FOX affiliates.  Collectively, Frankly reaches nearly 80 million monthly users in the United States. To learn more, visit www.franklyinc.com.

Contacts
NAB PILOT – John Clark jclark@nabpilot.org
IBM – Pete Mastin pete.mastin@ibm.com
Frankly – Jason Simpson jason@franklyinc.com