The Scripps’ owned video news channel has long pursued a robust presence on OTT platforms.
The video news channel Newsy is the first news brand on Facebook Portal.
The video news provider Newsy, which has long pursued the breadth of over-the-top distribution, in 2018 became the first news brand to launch on Facebook’s Portal and Portal+ video-calling devices.
Although built primarily to connect callers, voice-controlled Portal devices are now also equipped to deliver millennial-focused Newsy content through the brand’s app. Once opened, the app populates Portal and Portal+ devices with a video news reel covering top stories from the U.S. and around the world.
“Newsy’s strategy is to meet the next generation of news consumers where they are,” said CEO Blake Sabatinelli. “As home video calling devices like Portal continue to expand in popularity with the on-the-go generation, Newsy will be there to ensure they stay informed and up-to-date on the day’s most important stories.”
Billed as the next-generation national news network, Newsy offers daily news as well as deep-dives into stories across categories — world and national news, politics, culture, science and technology, among them. With a focus on millennials, the E.W. Scripps-owned company produces documentaries and original series in addition to news.
Launching on Portal is very much in keeping with Newsy’s ambitions, as over the last few years it has aggressively pursued rolling out on the full range of platforms. Newsy delivers content on cable; on over-the-top services including Hulu, Roku, Apple TV, Sling TV, Pluto TV, Amazon Fire TV and Google Chromecast and on connected television including Xumo, Samsung, VIZIO and LG.