NAB Show Presents Three New Tech-Focused All-Badge Access Sessions

In conjunction with several worldwide organizations, NAB Technology will present three sessions at the 2016 NAB Show (April 16-21, 2016, Las Vegas, Nev.) of broad interest to the media technology sector. Called All-Badge Access Sessions, they are open to all registered NAB Show attendees.

The NAB show website has more information on All Badge Access Sessions

One session will cover recommendations on Ultra HD production and delivery. It is produced by the Ultra HD Forum, of which NAB is a charter member and a member of the organization’s Board of Directors.

Another reports on the development of next year’s expected launch of the world’s first regular terrestrial UHDTV broadcasting in Korea. It is presented by the Korea UHD On-Air consortium, a group of Korean broadcasters, electronics companies, researchers and government agencies working toward the launch of the new service.

A third session will consider the changing role of media standards in IP-connected production, delivery and consumption environments. It is produced by the Inter-SDO Group, an informal association of representatives from most of the world’s media-related standards organizations, of which NAB is a member.

The sessions are described by their producers as follows:

Ultra HD Master ClassWednesday, April 20
9 – 11 a.m.
Las Vegas Convention Center, Room S225

The Ultra HD Forum’s Master Class is focused on the use of UHD technologies to deliver the next-generation consumer television experience. Speakers including network operators, major technology companies and trade associations, who will provide an informative range of perspectives on the emerging technology. The session will also introduce the initial publication of the Forum’s UHD Guidelines, and provide a report on recent interoperability tests. It will conclude with a roundtable discussion considering the question, “When are high dynamic range (HDR) deployments going to become a reality?”

Korea UHD On-AirMonday, April 18
2 – 4 p.m.
Las Vegas Convention Center, Room N232

The Korean government has allocated five 6 MHz channels in the 700 MHz band for terrestrial Ultra HD television service, to be launched in 2017. This will likely be the world’s first such service, and it is also expected to be the first deployment of the ATSC 3.0 next-generation TV standard. This session will provide a detailed look at the Korea UHD project, presented by Korean government and broadcast-industry leaders.

Saturday, April 16
10 a.m. – 12 p.m.
Las Vegas Convention Center, Room S225

In a world where media content is increasingly consumed on connected devices, what is the role of a media Standards Development Organization (SDO), and how is it changing? With devices’ ability to continuously update, migrate and evolve, are media standards an anachronism? Can SDOs adapt to these changes and remain relevant? What will interoperability mean in tomorrow’s dynamic and adaptive environment? Hear from representatives of the world’s leading media SDOs and trade associations on how they are addressing connected-device consumption, immersive UHDTV and the move to production systems using generic hardware platforms instead of specialized devices. Will the trend to establish trade associations for UHDTV or IP networked media make accredited SDOs redundant, or does this form a symbiosis that allows faster uptake of media standards? Come join an interesting debate on these game-changing elements affecting the standards landscape.

By |April 12, 2016|Blog|Comments Off on NAB Show Presents Three New Tech-Focused All-Badge Access Sessions