NBC 10 Philadelphia (WCAU) produce a powerful digital first multimedia story called Generation Addicted that explored the Philadelphia opioid crisis. The report told the stories of addicts, families, and law enforcement by blending video, text, illustrated stories and a half hour on-air special. NBC 10 won the 2017 Murrow Award for Excellence in Innovation for their work.
NBC 10’s work demonstrates what makes local media so important. Generation Addicted is a thorough and unbiased report on an important local issue, produced in a compelling way. The use of mixed multimedia reaches the widest possible audience, whether they seek their news through a broadcast, on the web, social media or a smartphone.