NBC Olympics in 4K

NBC’s coverage of the 2016 Olympics in Rio included distribution of designated events in stunning 4K ultra HDTV.

Men's and Women's Olympic Swimming. National Aquatics Center

Men’s and Women’s Olympic Swimming. National Aquatics Center

Why is it important?

This technology provided viewers with sharper, more realistic images and allowed event producers to manipulate the moving images in iconic and evocative ways that mesmerize viewers.

By |July 26, 2016|Innovation Stories|Comments Off on NBC Olympics in 4K