iHeartMedia joined forces with Cumulus, Entercom, Cox and Sun Broadcast Group to announce a strategic alliance with Shazam for a groundbreaking audio audience measurement solution.
Why is it important?
The new measurement solution for broadcast and digital audio will integrate these companies’ proprietary data and measurement capabilities to produce the accurate, stable cross-platform audience metrics that the industry has waited for. This new, innovative way of gathering audio metrics is an additional way to gain valuable and deep insight into audio consumption. This solution benefits the broadcast industry, its clients and listeners.